Immersive experiences such as virtual reality have been gaining steam in the marketing realm lately and it’s not hard to see why. Audiences are hungry for quality content that fully appeals to their senses and marketers are looking for fresh,… Read More
Posts Tagged ‘virtual reality’
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Creative Ways to Use Virtual Reality at Your Next Event
We’ve discussed in previous blogs how quickly virtual reality has grown over the past couple of years. VR is becoming a fixture for brands at events for good reason – it’s one of the most effective ways of creating engagement… Read More
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How Virtual Reality is Changing the Event Experience
Technology has rapidly changed the event planning world in many ways. The rise of mobile technology has streamlined event organization and social media has revolutionized the way event audiences and organizers interact with each other. However, experts agree that all… Read More
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3 Modern Event Production Trends Experiencing Huge Growth This Year
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops…. Read More
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Latest Projections Show AR and VR Spending to Double this Year
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new… Read More
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Samsung Takes Over New York Fashion Week with Virtual Reality
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple… Read More
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Honda’s Virtual Reality Experience Spreads Holiday Cheer to Sick Kids
The holiday season is a very special, magical time of year. But for kids unable to leave the hospital, it’s quite a different story. To bridge this gap, Honda has employed virtual reality to bring the enchantment of the holiday… Read More
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How and Why Virtual Reality is Being Incorporated into Events
Although virtual reality was initially seen as a way to revolutionize gaming, the technology’s potential for innovation has reached much farther. Virtual reality is poised to forever change the event industry, as brands are better able to reach their audiences… Read More
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2016 Summer Olympics Provide Huge Stage for Virtual Reality
If you aren’t yet sold on virtual reality’s market potential in social media and event production, look no further than the 2016 Olympic Games currently being held in Rio de Janeiro, Brazil for evidence. The world’s greatest sporting event has… Read More
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The Market Potential for 360 Video and Virtual Reality Production
Many market analysts are not yet fully aware of the potential for live 360 video and its applications in both social media marketing and event production. However, it’s estimated that in a few years the market potential for live 360… Read More