2022 has been a triumphant year for many of TalkingTree Creative’s clients. After countless webinars, zoom happy hours and virtual conferences, many businesses finally made their return to live events. Those who trusted us to oversee their virtual events returned to us for help meeting guests’ new expectations. We produced our first live events in two years, coordinated international marketing campaigns and developed virtual tours. This has been an exciting year for our team. 2023… Read More
Archive for the ‘Event Production’ Category
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A Look Back at 3 TalkingTree Events and What Made Them Memorable
The surest way to host a successful event that brings audiences back year after year–and attracts new attendees–is to make it memorable. Over the years, the team at TalkingTree Creative has had the pleasure of working with a wide array of clients, including world-class ballet companies and growing accounting firms. Our diverse client list has enabled us to work on many exciting projects. In this blog, we recount some of the exciting events we’ve brought… Read More
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How Emerging Professional Values are Impacting the Events Industry
Attitudes towards work are shifting. More and more professionals expect their jobs to prioritize diversity in hiring, employee health and safety and mental wellness. To stay relevant in this new corporate environment, the events industry must align their priorities with those of contemporary professionals. In this blog, we’ll explore how professionals’ values are changing and what they expect from corporate events as a result. Plus, we’ll offer a few ideas for how you can incorporate… Read More
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Tools You Need to Turn Your Live Event into a Hybrid Event
Although people are clamoring to attend live events, they’re not ready for the virtual option to be taken off the table. In fact, a survey by Kaltura found that 84% of people want events to always have a virtual option. With a virtual option, people who otherwise might not make it to your event can participate, and in-person attendees can take part in more activities. Creating a successful hybrid event takes hard work, lots of… Read More
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2022 Event Planning: What Will Events Look Like Next Year?
The future of event planning raises a number of questions. With the rise of new COVID-19 variants, how will regulations on gatherings evolve? After so much time spent attending events virtually from the comfort of their homes, will attendees be willing to travel to be there in person? While we have no way of knowing what the future holds, we can identify some of the key emerging trends for 2022 that give us some insight… Read More
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Interactive Elements You Can Incorporate in Your Trade Show Booth
If you’re attending an upcoming event and your business has a trade show booth, you may be wondering how to get your visitors to stay longer, be more engaged, and become valued customers. The simple solution to these problems is to activate their five senses through interactive booth elements. Interactive trade show displays encourage visitors to hang around longer as you offer a personal and engaging brand experience. Specifically, interactive content engages audiences twice as… Read More
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How to Attract and Engage Event Attendees at Your Trade Show Booth
With more in-person events happening, businesses are being reintroduced to the world of trade shows. 95% of marketers agree that live events provide a valuable opportunity to form genuine face-to-face connections in an increasingly digital world. In fact, according to the same report, a large portion of marketers (31%) believe that event marketing is the single most effective marketing channel. With in-person brand representation making so much impact on a consumer, one should not look… Read More
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3 Hybrid Event Challenges and How to Overcome Them
The event industry has had to pivot in the last year due to the pandemic. With establishments reopening and some people keen to network, how does a business accommodate all different types of attendees? According to an international Qualtrics study of 11,000 participants, 59% of people would prefer to attend events virtually at the moment. Another statistic from this study contrasts the preference for the virtual model as 60% still see in-person events essential to… Read More
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How to Make Your Hybrid Event Inclusive For Every Attendee
Hybrid events offer a unique benefit that you can’t always achieve with in-person or online events — they can include activities that are engaging and appropriate for every attendee, emphasizing event inclusivity. No matter where you are located, what physical constraints your attendees may have, or what financial needs you must abide by, hybrid events offer solutions that make the experience fun for all. In this blog, we lay out how you can make your… Read More
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Virtual, Hybrid, and In-Person Events — What’s the Difference?
Looking to organize an event but not sure what model to use? Considering the varying expectations in a post-pandemic world, we see a combination of in-person, virtual, and hybrid events as lockdown regulations lift. You might be wondering what the differences are between them, and which model best fits your vision for an event. You can’t go wrong with any of the options — all can be fun, engaging, and interactive! We’ll show you the… Read More
