We’ve discussed in previous blogs how quickly virtual reality has grown over the past couple of years. VR is becoming a fixture for brands at events for good reason – it’s one of the most effective ways of creating engagement… Read More
Archive for the ‘Event Production’ Category
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Tips for Producing a Video for Your Next Event
When it comes to producing a video to show at your next event, there are several key considerations to keep in mind. You need to follow the general rules we outlined last week, but you’ll also need to think about… Read More
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How to Use Retargeting to Grow Your Event Audience
Last week we discussed some of the ways you could convert your event website visitors into paying ticket buyers. All of the best practices listed there are essential for drawing in a potential event audience and driving up revenues. But… Read More
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Convert Your Site Visitors into Event Ticket Buyers with These Tips
We’ve talked before about how important your content is to the success of your events. Creating audience-centric content is the key to creating momentum for your event and increasing attendance from year to year. Once you’ve caught the eye of… Read More
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Maximizing Content Production Opportunities at Your Events
When most people think about events, in general, they focus on the opportunities available during the day, such as being able to attend informational panels, networking, and generating sales leads. Event planners, however, see a blank canvas with unique opportunities… Read More
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Need Some Creative Inspiration? Try These Unlikely Sources!
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible… Read More
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Latest Projections Show AR and VR Spending to Double this Year
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new… Read More
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Samsung Takes Over New York Fashion Week with Virtual Reality
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple… Read More