Successful collaboration between you and your producers means an unforgettable experience for your audience. Find out how to bridge the gap.
Archive for the ‘Event Production’ Category
Why do in-person, live events remain so popular in the corporate landscape? Get the 411 of event planning and production with insider information from industry pros. This is part one of TTC’s Declassifed Event Survival Guide.
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing. 80% of marketers believe live events are critical to their company’s success, according to another report. The event marketing trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. What is event marketing? Event marketing is a marketing tactic that… Read More
HOW TO GET MY MESSAGE ACROSS Any business, large or small, faces the challenge of communicating effectively with its current and prospective customers, suppliers, employees and partners. While traditional mass-mailing campaigns and broadcast advertising have in large part given way to online marketing, there is still no replacement for face to face, in-person interaction. The value of first-hand interactions is the driving force behind trade shows, sales meetings, community outreach, industry conventions and so on…. Read More
We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More
Corporate events take a lot of time and effort to plan, coordinate, and produce. You owe it to yourself and to your audience to start the planning stages as early as possible to make your event the best it can possibly be. One question that is often posed is how far in advance a company should book the venue for the event. The right venue is a critical piece of determining whether your event is… Read More
It’s perfectly understandable for people planning corporate events to dream big in order to improve the experience year after year. Growth is the sign of a healthy business, they reason, so isn’t making upgrades to your event every year a great way to make the event better? The truth is that it is not automatically the case. Some upgrades may be warranted, especially if your brand could stand to do much better because of them…. Read More