Event attendees expect higher levels of engagement and sensory appeal now than ever before. The process of creating a memorable event now requires planners to take into account all five senses and create a multi-sensory event in order to stand out from the competition. Here are some guidelines and suggestions to help you make your next event appeal to the senses – all of them. Sight Appeal to your event attendees’ sense of sight by making effective use… Read More
Archive for the ‘Event Production’ Category
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Why Event Producers Obsess over the Schedule
Event planning is already an investment of time and money. Drafting an event production schedule with a defined approval process helps you stay within budget and execute an engaging event.
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6 Ways to Measure the Success of Your Event [New Research]
So you’ve just put on a huge event. How do you know whether or not it was a success? Here are six ways you can determine your event’s impact.
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Unique Event Venues to Check Out in 2019
Looking for a unique venue in Washington DC for your next corporate event? We hand-picked five spaces you should consider in your search!
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Collaboration: Your Key to a Successful Live Event
Successful collaboration between you and your producers means an unforgettable experience for your audience. Find out how to bridge the gap.
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Picking the Right Theme for Your Audience
Impactful messages. Story-driven themes. Branded environments. Tailor it all to your audience with Part 2 of our Declassified Event Survival Guide.
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How to Host an Event that Doesn’t Suck
Why do in-person, live events remain so popular in the corporate landscape? Get the 411 of event planning and production with insider information from industry pros. This is part one of TTC’s Declassifed Event Survival Guide.
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4 Reasons Why Events are Your Most Important Marketing Tool [Updated Research]
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing. 80% of marketers believe live events are critical to their company’s success, according to another report. The event marketing trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. What is event marketing? Event marketing is a marketing tactic that… Read More
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Live and In-Person: What Every Company Should Know About Event Production
HOW TO GET MY MESSAGE ACROSS Any business, large or small, faces the challenge of communicating effectively with its current and prospective customers, suppliers, employees and partners. While traditional mass-mailing campaigns and broadcast advertising have in large part given way to online marketing, there is still no replacement for face to face, in-person interaction. The value of first-hand interactions is the driving force behind trade shows, sales meetings, community outreach, industry conventions and so on…. Read More
