According to The Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, 75% of B2B marketers listed “in-person events” as their top marketing tactic, above even blogging and social media. That makes “in-person events” as rated the most effective tactic for six consecutive years, and up 6% from last year. The event-marking trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. Real-life experiences are more engaging and can shape our memories much more profoundly than anything else. If event marketing isn’t already part of your overall marketing toolbox, here are just a few reasons why you should consider adding it.
- Consumers today are looking for specific products or services. With so many options, it can be difficult to cut through the clutter. An event facilitates face-to-face discussion with your consumers, helping them to establish a much more personal and intimate relationship with your brand than what is possible in the digital space.
- Speaking of brands, events do a ton to generate brand recognition. As many as 8 out of 10 people who take part in a marketing event pass that experience on to someone else, making your brand much more accessible to your target audience.
- Events are a cost effective way to roll out new products or services. You can get buy-in on a new product much quicker when you have a live, captive audience to showcase it to. And it can come in at a much lower cost than going through traditional media.
- With an event, you can generate feedback almost immediately about your product or service. That means you can get valuable feedback much faster, and allow you to address any potential questions or issues. Not only will this make your business more flexible and adaptable, but your customer satisfaction is likely to improve.
Although creating a conversation with your consumers online is important, engaging with them face-to-face adds a whole other dimension of loyalty. With a marketing event you can get your message out much faster, more effectively, and to an audience who is more eager to hear it.
Event Production from TalkingTree Creative
Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, and live entertainment. With help from our production experts you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area, but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225, and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest.