To keep your audience hooked, it’s important to understand the optimal video length and how it affects user engagement. Our latest research uncovers video length tips that you can apply to your marketing efforts.
Archive for the ‘Video Marketing’ Category
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3 Real World Uses for Animated Video
Video can be excellent for brand storytelling, social media and other marketing campaigns, but sometimes your ideas are too big for live action. Animated video can transport viewers to another world, simplify difficult concepts and evoke empathy. Whether your ideas are too fantastical for live video or they’re simply difficult to capture on film, we use animation to bring your vision to life. In this blog, we share three examples of animated storytelling. Each animation… Read More
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Why Your Next Content Venture Should Be a Video Podcast
Storytelling is essential to successful marketing, and there’s no medium better suited to storytelling than podcasting. Journalists have turned to podcasting to uncover often overlooked stories. Celebrities use the medium to set the record straight on common misconceptions about themselves. And everyday people share personal stories, researched tales and more. And listeners can’t get enough. In this blog, we explore how a video podcast can help you achieve your marketing goals. Plus, we share an… Read More
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Why Videos Are Shared More Than Text
[Editor’s Note: This post was originally published in 2014 and has been completely revamped and updated for accuracy and comprehensiveness.] In today’s share-centric and fast-paced internet culture, video is a critical tool that can be used to shape a brand’s identity. One of the main reasons for this is consumers’ preference for video content over text content. This isn’t to say that text is irrelevant in brand-building, but rather that video is changing how online… Read More
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4 Videos Every Business Needs
Video incorporates the best of all marketing techniques, making it one of the most powerful tools out there. It’s great for storytelling, it’s relatable and it’s engaging. However, just 36% of businesses post videos on social media at least once a month. And that percentage decreases when considering businesses that post videos weekly or daily. Surprisingly, one of the top reasons businesses give for not incorporating video into their marketing is that they don’t think… Read More
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Interactive Elements You Can Incorporate in Your Trade Show Booth
If you’re attending an upcoming event and your business has a trade show booth, you may be wondering how to get your visitors to stay longer, be more engaged, and become valued customers. The simple solution to these problems is to activate their five senses through interactive booth elements. Interactive trade show displays encourage visitors to hang around longer as you offer a personal and engaging brand experience. Specifically, interactive content engages audiences twice as… Read More
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How to Attract and Engage Event Attendees at Your Trade Show Booth
With more in-person events happening, businesses are being reintroduced to the world of trade shows. 95% of marketers agree that live events provide a valuable opportunity to form genuine face-to-face connections in an increasingly digital world. In fact, according to the same report, a large portion of marketers (31%) believe that event marketing is the single most effective marketing channel. With in-person brand representation making so much impact on a consumer, one should not look… Read More
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What to Expect When You Build a Virtual Set with TalkingTree Creative
What is a virtual set? A virtual set is a type of video production studio that allows a realistic 3D environment to be controlled and manipulated in real time; these videos can be screened via live stream or prerecorded. This means that the virtual set can be programmed to change on screen graphics or the environment using digital graphics based on the client’s parameters and preferences. Being able to design the studio environment, graphics and… Read More
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Questions to Consider Before Launching a Perfect Live Stream
Live streaming is not just for video gamers and sports fans. It can also be used to connect to consumers more personally than ever on a screen. In fact, 73% of B2B businesses using live video report positive results to their ROI. According to a Livestream survey of over 1,000 participants, 80% of consumers would rather watch live video from a brand than read a blog. Streaming live has become an important tactic for brands… Read More
