Once a video project has been planned and storyboarded, and all of the necessary footage has been shot, it’s up to the production company to begin the work of transforming the raw materials into a polished final product that’s ready for viewing by your target audience. We do this through the process of post-production. Post-production is one of the most important steps of making a video, and a great production company like TalkingTree Creative can… Read More
Archive for the ‘Video Production’ Category
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The Process of Starting a New Video Production
For brands looking to make an impact and reach their customers these days, video is one of the most essential tools available. But to get the most out of a video marketing campaign, you need to plan extensively for each step of the production process from start to finish. Most marketers have trouble when it comes to the start of a new video production – they’re not quite sure where exactly to begin. Producing a… Read More
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Changing Approved Content from Your Video Production is Harder than You’d Think
Your brand invested time and money into creating compelling video content to share with your audience, so it’s understandable that you would want that content to be the best that it can be. And your video production team works hard to present that content in a professional way. But what happens if you need to make a change in your approved content? It is actually much more difficult to do than you might initially think… Read More
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Video Production at Events with Custom Studio Programming
Events are great opportunities for brands to network, collaborate, and share valuable information with each other and their target audiences. However, you may be wondering if there’s a quick, efficient way to share knowledge at events with your target audience in an engaging manner. TalkingTree Creative has a solution for you – custom studio programming at your events! Custom studio programs allow you to produce a wealth of relevant content for your audience in a… Read More
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Why Studio Webcasts are Working for Brands
Brands that are looking to get their content out to their target audience have a lot of options to choose from. Though traditional mediums such as print and television are declining, there is a massive opportunity to use the power and ubiquity of the internet, and specifically, that of online video, to get your branding message out there. Recently, studio webcasts are proving to be effective at engaging audiences for companies in a variety of… Read More
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4 Creative Ways to Boost the ROI of a Video
You spend a lot of time, effort, and budget into making your corporate video the best that it can be. And after all of that hard work, it is really exciting to see your video go live and garner great engagement from your target audience. But do you have a plan in place to make the most out of your creation? The most successful marketing professionals put their content to work for them by maximizing… Read More
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Video Production Statistics from 2017 that You Need to Know
2017 was a banner year for online video as we saw more and more companies shift marketing resources to this new trend. Great video production has become a must-have as marketers have recognized the potential for online video to engage their target audiences more deeply than other branding mediums. Recently, Demo Duck published the results of a survey that aimed to take a closer look at how professionals are creating and using online video. These… Read More
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What Is Color Grading and Why Should Your Video Production Use It?
Color is a critical quality in any kind of video production, but it takes increased importance in the realm of corporate and marketing videos. Coloring can make a video appear more or less realistic, either of which may be conducive to certain goals of the production. Not only that, but color has a definitive impact on the emotional and psychological states aroused by the human mind upon viewing the video. In production work, we use… Read More
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What’s the Best Way to Produce a Video?
Video productions have a lot of components that need to be addressed carefully to ensure the quality of the final product. A major piece of a video production involves determining the best method or process to use for producing the video, and that depends on the kind of video you want. There are a few different approaches that production experts here at TalkingTree use, each of which has advantages and disadvantages and are suitable for… Read More
