Immersive experiences such as virtual reality have been gaining steam in the marketing realm lately and it’s not hard to see why. Audiences are hungry for quality content that fully appeals to their senses and marketers are looking for fresh,… Read More
Archive for the ‘Entertainment Factor’ Category
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How Virtual Reality is Changing the Event Experience
Technology has rapidly changed the event planning world in many ways. The rise of mobile technology has streamlined event organization and social media has revolutionized the way event audiences and organizers interact with each other. However, experts agree that all… Read More
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3 Modern Event Production Trends Experiencing Huge Growth This Year
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops…. Read More
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Creating Content Centered around Your Audience
Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from… Read More
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Samsung Takes Over New York Fashion Week with Virtual Reality
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple… Read More
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Making Events Memorable: Why Live Music Matters
When it comes to building an event that sticks in the minds of your attendees, entertainment should be your top priority. You could opt for anything from custom video to theatrical acts, but what about live music? Music is widely… Read More
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Using Independent Producers vs. an AV Company
Planning a major event for your company can be a daunting task. There are multiple factors that go into planning an event, such as sound, lighting, video, seating, etc. One method that is used for event planning is hiring AV… Read More
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The Entertainment Factor: Why Is It Important?
Think about the last piece of moving art that you saw or listened to. What do you remember about it? You may have certain feelings associated with it. Like if you hear a song that you dislike playing in a… Read More