We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More
Archive for the ‘Entertainment Factor’ Category
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How Far In Advance Should You Book a Venue for Your Event?
Corporate events take a lot of time and effort to plan, coordinate, and produce. You owe it to yourself and to your audience to start the planning stages as early as possible to make your event the best it can possibly be. One question that is often posed is how far in advance a company should book the venue for the event. The right venue is a critical piece of determining whether your event is… Read More
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So You Want to Upgrade Your Event?
It’s perfectly understandable for people planning corporate events to dream big in order to improve the experience year after year. Growth is the sign of a healthy business, they reason, so isn’t making upgrades to your event every year a great way to make the event better? The truth is that it is not automatically the case. Some upgrades may be warranted, especially if your brand could stand to do much better because of them…. Read More
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Pixel and Projection Mapping Can Transform Any Surface into a Screen for Dynamic Audience Engagement
Marketing professionals know that one of the best ways to engage an audience at an event is to create a spectacle they’ll never forget. Brands are always competing for attention and you need to stand out from the crowd if you want to capture your ideal customer’s. In the past few years, a couple of new video projection techniques have really taken off because they create such a dynamic spectacle. Projection mapping and pixel mapping… Read More
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Tips for Creating Engaging Experiences for Your Audience at Events
Engagement is a key concept that is taking over the events industry right now. Creating experiences that engage an audience is the only way for a brand to compete for their attention. Consider the fact that Facebook, with its newsfeed that is highly tailored to the individual user, is one of the most popular websites in the world. Engagement works, and you need to create it at your next event. Here are a few tips… Read More
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3 Technologies Set to Revolutionize Events in 2018
Every new year brings excitement in the event industry. Technology continues to evolve as new challenges are identified and the needs of attendees are addressed. However, there’s something particularly exciting about the potential for 2018. VR and AR tech is advancing rapidly and being implemented in innovative ways. In addition, other technologies are exploding onto the scene and are set to make us rethink the way we approach events in the coming year. Here are… Read More
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Predictions for Virtual Reality in 2018
Virtual reality has had a great year as brands have realized its marketing potential and begun implementing the technology more creatively. While virtual reality has become more accessible, at the same time it is constantly evolving and being improved. We’ve discussed before how shared VR experiences are quickly becoming one of the hot new trends in virtual reality marketing. They are still in their infancy, but we anticipate that they will explode in the near… Read More
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The Next VR Frontier: Shared VR Experiences
Virtual reality has quickly become one of the best ways for brands to market themselves to their customers. It is a highly engaging medium that can be used in ways limited only by your imagination. What does the future have in store for VR? One big new development that is starting to make waves is the introduction of shared VR experiences. Shared VR experiences have a huge potential in the world of marketing, as… Read More
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4 Tips to Help You Engage Millennials at Your Next B2B Event
Is your brand doing everything it can to target and capture the hearts and minds of millennial attendees at your B2B events? Many marketers understand how critical the millennial market is in the B2C realm, but with millennials now comprising a full third of the total workforce, the B2B space has a lot of potential for brands who recognize it. Event marketers are beginning to formulate plans tailored to the unique ways millennials engage with… Read More
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What is Experiential Marketing and How Can It Help My Brand?
Experiential marketing has been getting a lot of press recently, and for good reason. Brands are recognizing that it’s not enough simply to broadcast a message to their customer base. A more effective method is to engage all five of their senses and allow them to experience the brand. The customer experience is quickly becoming one of the main focal points of successful marketing efforts. But what is experiential marketing and how can you use… Read More
