Why is a picture worth a thousand words? When it comes to marketing, it’s because a picture is immediately relatable. You look at a picture, and you put yourself in the picture, automatically engaging with the brand on an emotional level. So if a picture is so valuable, what does that mean for video? People like to watch other people live life – it’s weird but true. Think about your favorite YouTuber. After you’ve seen… Read More
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Has your relationship with your current event partner run its course? Use our formula to evaluate your production team – Part 3 of our Event Planning Survival Guide.
Evidence suggests that videos shot in 360° are both more engaging and more memorable. When video is filmed from all angles, the viewer can see in front, behind and all around. This enables your audience to have a moment in which they can live vicariously through the eyes of your story’s protagonist, thus creating a stronger connection between the viewer and the story.
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Getting an audience in the seats is one thing, but keeping them there is another. And by keeping them there, we don’t just mean physically. Mentally, your audience has to be engaged in what’s happening in front of them. If they aren’t, your event suffers on several levels. A disengaged audience is unlikely to receive the message you wish to convey. A lack of engagement also hurts your event’s reputation; a disinterested audience is… Read More
Celebrating the best of sports in the Greater Washington DC region, this annual black tie and sneakers gala brings over 1,000 attendees to the National Building Museum. SneakerBall guests include sport personalities from the DC region and more than 50 professional athletes and Olympians. Hosted by the Greater Washington Sports Alliance (GWSA), TalkingTree Creative plays an integral role in the production management of the event to coordinate all technical needs and direction. The Solution TalkingTree… Read More
The Opportunity The Washington Times 25th Anniversary gala brought together 1400 publishers, politicians, heads-of-state and other dignitaries from around the world to celebrate an important milestone for this newspaper. The Times saw this as an opportunity to express its editorial stance and to re-brand and re-position itself to a large number of influential people at once and sought TalkingTree’s expertise in creating this marketing event. Among the many challenges was getting the Times’ messaging absorbed… Read More
The Opportunity This annual meeting brings together 350 of the top management from various divisions of the high tech engineering firm and provides the chance for business group leaders to recap their accomplishments, share their goals, and excite the company for the coming year. The client has a series of presentations that need to be included in the day’s agenda and TalkingTree Creative is challenged with coordinating and managing all presentations as well as weaving… Read More