Key Elements of a Successful Recruitment Video

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There are more than 11 million job openings across the country. That is a nearly 2 to 1 ratio for open positions to job seekers, and countless businesses have recruitment on the mind. In an effort to recruit employees, many businesses have begun to rethink their pay and benefits. Another factor worth considering is the actual strategy you use to recruit talented candidates. 

If you’re struggling to attract the best candidates for your open positions, video could be the answer to your woes. Exactly how valuable is video recruitment?

According to Monster, after introducing video to their recruitment strategy:

  • 80% of recruiters reported an increase in applications 
  • 78% of recruiters reported receiving higher quality applicants

Plus, video attracts excellent engagement on social media. It drives twice as many shares as other content types, meaning your job opportunity is more likely to reach candidates. 

Before you continue, check out an example of a recruitment video we produced for our client, Hughes. Then, keep reading to find out what you should include in your recruitment video.

Basic information about your company

Some companies like Google or Apple need no introduction because candidates are already well-acquainted with the brand. However, if you’re a small to medium sized business, your recruitment video should illustrate the basics about your company. 

It’s important to provide the key points about your business, but also keep it brief. Candidates don’t need the entire history of your company, but they would benefit from a quick summary about what you do, the role of this job opportunity and what your office looks like. 

A summary of your brand’s purpose

What motivates your team to do their best work? Illustrate what really sets your company apart from others in your industry. Maybe you have a special commitment to customer satisfaction, or you’re dedicated to making a positive impact in the community. 

Whatever your unique purpose is, take a moment to highlight that in your recruitment video. Doing so will help you connect with candidates who share your company values. 

Authentic insight into your company

Rather than describing your company with overused buzzwords, be open, honest and authentic. Candidates want to see more than a polished and marketing-friendly view of your company. They want insight into the reality of working for you – how you react in challenging times and how you solve problems. 

Your employees can be a great resource here. Have an open and honest conversation with team members about their experience working at your company. Ask them about tough challenges, as well as how they overcame them. 

Candidates know that every day isn’t going to be perfect, so honest stories like these can be attractive to job seekers who want to solve problems and grow alongside a collaborative team.

Daily life on the job

One of the most important things to include in your recruitment video is a brief glimpse into everyday life at your company. Demonstrating a day in the life at your company allows candidates to see if your job is a good fit for their career goals. This is another area where it’s beneficial to get sound bites from your employees. 

When Hughes enlisted our help producing an intern recruitment video, we recorded interviews with some current interns. During these conversations, they described what kind of projects they worked on, who they interacted with and what their working environment was like. 

The perks of working for you

Pay, benefits and other special perks like remote work and flexible scheduling are important to job seekers. In fact, surveys show workers are leaving their jobs primarily in search of: competitive pay and benefits, better work/life balance and stronger appreciation from their team. Whether your company offers excellent professional development opportunities or desirable benefits, candidates want to know the details about what you have to offer. 

Fun aspects of your company culture

Your brand and pay offerings might attract applicants, but your company culture is often what keeps people around for the long haul. Showcase the activities your team does together that aren’t work related. 

Our client Hughes offers interns the opportunity to bond with other team members through team sports and volunteer activities. Whether your team regularly enjoys happy hour or makes time to stretch and meditate together, these moments demonstrate what kind of camaraderie employees can expect. 

Build a recruitment strategy with video

Finally, don’t just think of your video recruitment strategy as a one and done effort. Many of today’s top companies incorporate video at multiple stages of the recruitment process. From video job descriptions to interviews with individual employees, your recruitment strategy should be multifaceted – just like your strategy for marketing to customers. 

Are you ready to attract top talent? Contact us to boost your recruitment efforts with video.

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