As of 2021, the number of online buyers is over 2 billion, which means one in four people all over the globe is an online shopper. The majority of these buyers conduct online research before making their purchases. In fact, about two-thirds of shoppers today use social media as part of their shopping strategy. When you combine that with the fact that 72% of customers prefer to learn about goods and services via videos, it’s… Read More
This infographic demonstrates the importance of utilizing video for your business. At TalkingTree Creative, we offer a full scope of video production capabilities. Read through the infographic to learn more about our video production services. Video offers versatility that can’t be replicated in any other medium. It can supplement live or streaming events, reach potential customers, and demonstrate new concepts. The team at TalkingTree Creative has a diverse video production background, with extensive experience… Read More
The virtual reality industry is growing and it doesn’t look like it’s slowing down anytime soon. The VR market is expected to grow to $44.7 billion by 2024, but the entertainment and gaming industries aren’t the only contributors to that number. Virtual reality can be very advantageous in the business world, especially when it comes to your sales teams. Check out these 6 benefits of incorporating virtual reality into your business strategy: 1. Reduce travel… Read More
The future of event planning raises a number of questions. With the rise of new COVID-19 variants, how will regulations on gatherings evolve? After so much time spent attending events virtually from the comfort of their homes, will attendees be willing to travel to be there in person? While we have no way of knowing what the future holds, we can identify some of the key emerging trends for 2022 that give us some insight… Read More
If you’re attending an upcoming event and your business has a trade show booth, you may be wondering how to get your visitors to stay longer, be more engaged, and become valued customers. The simple solution to these problems is to activate their five senses through interactive booth elements. Interactive trade show displays encourage visitors to hang around longer as you offer a personal and engaging brand experience. Specifically, interactive content engages audiences twice as… Read More
With more in-person events happening, businesses are being reintroduced to the world of trade shows. 95% of marketers agree that live events provide a valuable opportunity to form genuine face-to-face connections in an increasingly digital world. In fact, according to the same report, a large portion of marketers (31%) believe that event marketing is the single most effective marketing channel. With in-person brand representation making so much impact on a consumer, one should not look… Read More
What is a virtual set? A virtual set is a type of video production studio that allows a realistic 3D environment to be controlled and manipulated in real time; these videos can be screened via live stream or prerecorded. This means that the virtual set can be programmed to change on screen graphics or the environment using digital graphics based on the client’s parameters and preferences. Being able to design the studio environment, graphics and… Read More
Live streaming is not just for video gamers and sports fans. It can also be used to connect to consumers more personally than ever on a screen. In fact, 73% of B2B businesses using live video report positive results to their ROI. According to a Livestream survey of over 1,000 participants, 80% of consumers would rather watch live video from a brand than read a blog. Streaming live has become an important tactic for brands… Read More
The event industry has had to pivot in the last year due to the pandemic. With establishments reopening and some people keen to network, how does a business accommodate all different types of attendees? According to an international Qualtrics study of 11,000 participants, 59% of people would prefer to attend events virtually at the moment. Another statistic from this study contrasts the preference for the virtual model as 60% still see in-person events essential to… Read More
Hybrid events offer a unique benefit that you can’t always achieve with in-person or online events — they can include activities that are engaging and appropriate for every attendee, emphasizing event inclusivity. No matter where you are located, what physical constraints your attendees may have, or what financial needs you must abide by, hybrid events offer solutions that make the experience fun for all. In this blog, we lay out how you can make your… Read More
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