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• 4 Reasons Why Events are Your Most Important Marketing Tool [Updated Research]

  • September 23rd, 2018
  • Posted in Event Production
  • Tags: event marketing, event production

  

  According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing. 80% of marketers believe live events are critical to their company’s success, according to another report. The event marketing trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising.  What is event marketing? Event marketing is a marketing tactic that… Read More

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• Live and In-Person: What Every Company Should Know About Event Production

  • June 6th, 2018
  • Posted in Event Production
  • Tags: corporate event production

  

  HOW TO GET MY MESSAGE ACROSS Any business, large or small, faces the challenge of communicating effectively with its current and prospective customers, suppliers, employees and partners. While traditional mass-mailing campaigns and broadcast advertising have in large part given way to online marketing, there is still no replacement for face to face, in-person interaction. The value of first-hand interactions is the driving force behind trade shows, sales meetings, community outreach, industry conventions and so on…. Read More

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• The Basics of Video Post-Production Work

  • May 11th, 2018
  • Posted in Video Marketing, Video Production
  • Tags: business video production, editing, post-production

  

  Once a video project has been planned and storyboarded, and all of the necessary footage has been shot, it’s up to the production company to begin the work of transforming the raw materials into a polished final product that’s ready for viewing by your target audience. We do this through the process of post-production. Post-production is one of the most important steps of making a video, and a great production company like TalkingTree Creative can… Read More

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• Where Should You Promote Your New Corporate Video?

  • May 4th, 2018
  • Posted in Video Marketing
  • Tags: reaching your audience, social media, video promotion

  

  Nothing quite beats the feeling of seeing all of your planning and hard work pay off in the form of a freshly completed video production. Once all of the post-production work is done and you have the final product in your hands, it’s time to put that content to use in your marketing efforts. You need to have an effective strategy in place to get your video in front of your target audience – and… Read More

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• The Process of Starting a New Video Production

  • April 27th, 2018
  • Posted in Video Marketing, Video Production
  • Tags: building brand awareness, business video production, messaging, planning a video

  

  For brands looking to make an impact and reach their customers these days, video is one of the most essential tools available. But to get the most out of a video marketing campaign, you need to plan extensively for each step of the production process from start to finish. Most marketers have trouble when it comes to the start of a new video production – they’re not quite sure where exactly to begin. Producing a… Read More

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• Making the Most of Your Marketing Budget at Your Next Expo

  • April 20th, 2018
  • Posted in Entertainment Factor, Event Production
  • Tags: brand marketing, event, experiential marketing, expo

  

  We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More

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• Changing Approved Content from Your Video Production is Harder than You’d Think

  • April 13th, 2018
  • Posted in Video Production
  • Tags: approval process, storyboard, video production

  

  Your brand invested time and money into creating compelling video content to share with your audience, so it’s understandable that you would want that content to be the best that it can be. And your video production team works hard to present that content in a professional way. But what happens if you need to make a change in your approved content? It is actually much more difficult to do than you might initially think… Read More

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• How Far In Advance Should You Book a Venue for Your Event?

  • April 6th, 2018
  • Posted in Entertainment Factor, Event Production
  • Tags: corporate events, event planning, event venue

  

  Corporate events take a lot of time and effort to plan, coordinate, and produce. You owe it to yourself and to your audience to start the planning stages as early as possible to make your event the best it can possibly be. One question that is often posed is how far in advance a company should book the venue for the event. The right venue is a critical piece of determining whether your event is… Read More

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• So You Want to Upgrade Your Event?

  • March 29th, 2018
  • Posted in Entertainment Factor, Event Production
  • Tags: event, ROI, upgrading

  

  It’s perfectly understandable for people planning corporate events to dream big in order to improve the experience year after year. Growth is the sign of a healthy business, they reason, so isn’t making upgrades to your event every year a great way to make the event better? The truth is that it is not automatically the case. Some upgrades may be warranted, especially if your brand could stand to do much better because of them…. Read More

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• Pixel and Projection Mapping Can Transform Any Surface into a Screen for Dynamic Audience Engagement

  • March 23rd, 2018
  • Posted in Entertainment Factor, Event Production
  • Tags: pixel mapping, projection mapping, wow factor

  

  Marketing professionals know that one of the best ways to engage an audience at an event is to create a spectacle they’ll never forget. Brands are always competing for attention and you need to stand out from the crowd if you want to capture your ideal customer’s. In the past few years, a couple of new video projection techniques have really taken off because they create such a dynamic spectacle. Projection mapping and pixel mapping… Read More

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