Blog

• Why Your Next Content Venture Should Be a Video Podcast

  • September 20th, 2022
  • Posted in Content Marketing, Video Marketing, Video Production

  

  Storytelling is essential to successful marketing, and there’s no medium better suited to storytelling than podcasting. Journalists have turned to podcasting to uncover often overlooked stories. Celebrities use the medium to set the record straight on common misconceptions about themselves. And everyday people share personal stories, researched tales and more. And listeners can’t get enough. In this blog, we explore how a video podcast can help you achieve your marketing goals. Plus, we share an… Read More

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• Why Videos Are Shared More Than Text

  • August 24th, 2022
  • Posted in Video Marketing
  • Tags: building a brand, sharing video

  

  [Editor’s Note: This post was originally published in 2014 and has been completely revamped and updated for accuracy and comprehensiveness.] In today’s share-centric and fast-paced internet culture, video is a critical tool that can be used to shape a brand’s identity. One of the main reasons for this is consumers’ preference for video content over text content. This isn’t to say that text is irrelevant in brand-building, but rather that video is changing how online… Read More

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• How to Brainstorm Creative Instagram Reels, TikTok and YouTube Ideas

  • July 21st, 2022
  • Posted in Content Marketing, Video Marketing, Video Production
  • Tags: content creation, Instagram, social media, TikTok, YouTube

  

  With billions of videos online how do you create content that stands out on YouTube? Learn expert tips for how to come up with good ideas for Youtube videos.

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• 4 Videos Every Business Needs

  • May 20th, 2022
  • Posted in Content Marketing, Latest Projects, Video Marketing

  

  Video incorporates the best of all marketing techniques, making it one of the most powerful tools out there. It’s great for storytelling, it’s relatable and it’s engaging. However, just 36% of businesses post videos on social media at least once a month. And that percentage decreases when considering businesses that post videos weekly or daily. Surprisingly, one of the top reasons businesses give for not incorporating video into their marketing is that they don’t think… Read More

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• A Look Back at 3 TalkingTree Events and What Made Them Memorable

  • May 3rd, 2022
  • Posted in Entertainment Factor, Event Planning, Event Production

  

  The surest way to host a successful event that brings audiences back year after year–and attracts new attendees–is to make it memorable. Over the years, the team at TalkingTree Creative has had the pleasure of working with a wide array of clients, including world-class ballet companies and growing accounting firms.  Our diverse client list has enabled us to work on many exciting projects. In this blog, we recount some of the exciting events we’ve brought… Read More

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• Key Elements of a Successful Recruitment Video

  • April 19th, 2022
  • Posted in Uncategorized

  

  There are more than 11 million job openings across the country. That is a nearly 2 to 1 ratio for open positions to job seekers, and countless businesses have recruitment on the mind. In an effort to recruit employees, many businesses have begun to rethink their pay and benefits. Another factor worth considering is the actual strategy you use to recruit talented candidates.  If you’re struggling to attract the best candidates for your open positions,… Read More

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• How Emerging Professional Values are Impacting the Events Industry

  • April 1st, 2022
  • Posted in Event Planning, Event Production

  

  Attitudes towards work are shifting. More and more professionals expect their jobs to prioritize diversity in hiring, employee health and safety and mental wellness. To stay relevant in this new corporate environment, the events industry must align their priorities with those of contemporary professionals.  In this blog, we’ll explore how professionals’ values are changing and what they expect from corporate events as a result. Plus, we’ll offer a few ideas for how you can incorporate… Read More

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• Tools You Need to Turn Your Live Event into a Hybrid Event

  • March 15th, 2022
  • Posted in Event Planning, Event Production, Hybrid Events

  

  Although people are clamoring to attend live events, they’re not ready for the virtual option to be taken off the table. In fact, a survey by Kaltura found that 84% of people want events to always have a virtual option.  With a virtual option, people who otherwise might not make it to your event can participate, and in-person attendees can take part in more activities. Creating a successful hybrid event takes hard work, lots of… Read More

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• How to Make Your Event Appeal to Millennials and Gen Z

  • February 28th, 2022
  • Posted in Virtual Reality

  

  If your event strategy for yearly conferences and meetings hasn’t changed much in the past 30 years, it may be time to hit the drawing board. Millennials are now the largest generation in the workforce and marketplace, making them the target audience to plan your events around. Additionally, with Gen Z entering the workforce, they make up the majority of attendees at training seminars and networking events. How can you make sure your event appeals… Read More

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• Augmented Reality vs. Virtual Reality: What’s the Difference?

  • February 14th, 2022
  • Posted in Virtual Reality

  

  The COVID-19 pandemic and advancements made in technology have catapulted the growth in demand for AR/VR solutions. According to recent research, the number of global virtual reality device shipments was 13.48 million units in 2020, and it is expected to reach a volume of 112.62 million units by 2026. If you haven’t already taken advantage of these impressive technologies, you might have some questions about the different capabilities of augmented reality and virtual reality. Keep… Read More

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