Event attendees expect higher levels of engagement and sensory appeal now than ever before. The process of creating a memorable event now requires planners to take into account all five senses and create a multi-sensory event in order to stand out from the competition. Here are some guidelines and suggestions to help you make your next event appeal to the senses – all of them. Sight Appeal to your event attendees’ sense of sight by making effective use… Read More
To keep your audience hooked, it’s important to understand the optimal video length and how it affects user engagement. Our latest research uncovers video length tips that you can apply to your marketing efforts.