Video incorporates the best of all marketing techniques, making it one of the most powerful tools out there. It’s great for storytelling, it’s relatable and it’s engaging. However, just 36% of businesses post videos on social media at least once a month. And that percentage decreases when considering businesses that post videos weekly or daily. Surprisingly, one of the top reasons businesses give for not incorporating video into their marketing is that they don’t think… Read More
The surest way to host a successful event that brings audiences back year after year–and attracts new attendees–is to make it memorable. Over the years, the team at TalkingTree Creative has had the pleasure of working with a wide array of clients, including world-class ballet companies and growing accounting firms. Our diverse client list has enabled us to work on many exciting projects. In this blog, we recount some of the exciting events we’ve brought… Read More
There are more than 11 million job openings across the country. That is a nearly 2 to 1 ratio for open positions to job seekers, and countless businesses have recruitment on the mind. In an effort to recruit employees, many businesses have begun to rethink their pay and benefits. Another factor worth considering is the actual strategy you use to recruit talented candidates. If you’re struggling to attract the best candidates for your open positions,… Read More
Attitudes towards work are shifting. More and more professionals expect their jobs to prioritize diversity in hiring, employee health and safety and mental wellness. To stay relevant in this new corporate environment, the events industry must align their priorities with those of contemporary professionals. In this blog, we’ll explore how professionals’ values are changing and what they expect from corporate events as a result. Plus, we’ll offer a few ideas for how you can incorporate… Read More
Although people are clamoring to attend live events, they’re not ready for the virtual option to be taken off the table. In fact, a survey by Kaltura found that 84% of people want events to always have a virtual option. With a virtual option, people who otherwise might not make it to your event can participate, and in-person attendees can take part in more activities. Creating a successful hybrid event takes hard work, lots of… Read More
If your event strategy for yearly conferences and meetings hasn’t changed much in the past 30 years, it may be time to hit the drawing board. Millennials are now the largest generation in the workforce and marketplace, making them the target audience to plan your events around. Additionally, with Gen Z entering the workforce, they make up the majority of attendees at training seminars and networking events. How can you make sure your event appeals… Read More
The COVID-19 pandemic and advancements made in technology have catapulted the growth in demand for AR/VR solutions. According to recent research, the number of global virtual reality device shipments was 13.48 million units in 2020, and it is expected to reach a volume of 112.62 million units by 2026. If you haven’t already taken advantage of these impressive technologies, you might have some questions about the different capabilities of augmented reality and virtual reality. Keep… Read More
Have you ever wondered how a video project goes from concept to production? At TalkingTree Creative, we use a strategic creative process to transform your message into a high-quality video that truly impacts your audience. This complex strategy utilizes tried and true methods of getting through to people on an emotional level. What is the Strategic Creative process? We begin by gathering information about your company and brand so that we can develop a unifying… Read More
As of 2021, the number of online buyers is over 2 billion, which means one in four people all over the globe is an online shopper. The majority of these buyers conduct online research before making their purchases. In fact, about two-thirds of shoppers today use social media as part of their shopping strategy. When you combine that with the fact that 72% of customers prefer to learn about goods and services via videos, it’s… Read More
This infographic demonstrates the importance of utilizing video for your business. At TalkingTree Creative, we offer a full scope of video production capabilities. Read through the infographic to learn more about our video production services. Video offers versatility that can’t be replicated in any other medium. It can supplement live or streaming events, reach potential customers, and demonstrate new concepts. The team at TalkingTree Creative has a diverse video production background, with extensive experience… Read More
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