We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More
Your brand invested time and money into creating compelling video content to share with your audience, so it’s understandable that you would want that content to be the best that it can be. And your video production team works hard to present that content in a professional way. But what happens if you need to make a change in your approved content? It is actually much more difficult to do than you might initially think… Read More
Corporate events take a lot of time and effort to plan, coordinate, and produce. You owe it to yourself and to your audience to start the planning stages as early as possible to make your event the best it can possibly be. One question that is often posed is how far in advance a company should book the venue for the event. The right venue is a critical piece of determining whether your event is… Read More
It’s perfectly understandable for people planning corporate events to dream big in order to improve the experience year after year. Growth is the sign of a healthy business, they reason, so isn’t making upgrades to your event every year a great way to make the event better? The truth is that it is not automatically the case. Some upgrades may be warranted, especially if your brand could stand to do much better because of them…. Read More
Marketing professionals know that one of the best ways to engage an audience at an event is to create a spectacle they’ll never forget. Brands are always competing for attention and you need to stand out from the crowd if you want to capture your ideal customer’s. In the past few years, a couple of new video projection techniques have really taken off because they create such a dynamic spectacle. Projection mapping and pixel mapping… Read More
Events are great opportunities for brands to network, collaborate, and share valuable information with each other and their target audiences. However, you may be wondering if there’s a quick, efficient way to share knowledge at events with your target audience in an engaging manner. TalkingTree Creative has a solution for you – custom studio programming at your events! Custom studio programs allow you to produce a wealth of relevant content for your audience in a… Read More
Brands that are looking to get their content out to their target audience have a lot of options to choose from. Though traditional mediums such as print and television are declining, there is a massive opportunity to use the power and ubiquity of the internet, and specifically, that of online video, to get your branding message out there. Recently, studio webcasts are proving to be effective at engaging audiences for companies in a variety of… Read More
Planning a corporate event can be a whirlwind experience for even the most seasoned brand veterans. You can get so wrapped up in the details of the event that it can be difficult to see what happens when it is over. What now? It’s important to keep your brand goals in mind as you plan an event – and, to figure out whether your goals have been met, you’ll need a way to evaluate how… Read More
Engagement is a key concept that is taking over the events industry right now. Creating experiences that engage an audience is the only way for a brand to compete for their attention. Consider the fact that Facebook, with its newsfeed that is highly tailored to the individual user, is one of the most popular websites in the world. Engagement works, and you need to create it at your next event. Here are a few tips… Read More
Shares are one of the primary statistics that determine the success of any piece of online content. However, with so much content being shared on social media nowadays, it can be hard to know just how your brand can stand out from the crowd. By understanding the rationale behind why anyone would share your video content in the first place, you can make better decisions about your video projects and get your content in front… Read More
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