Let’s face it, we all have to speak in front of an audience at some point in our lives. It could be anything from making a toast at a wedding, speaking up at your next office meeting, or you could be asked… Read More
Blog
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Convert Your Site Visitors into Event Ticket Buyers with These Tips
We’ve talked before about how important your content is to the success of your events. Creating audience-centric content is the key to creating momentum for your event and increasing attendance from year to year. Once you’ve caught the eye of… Read More
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Maximizing Content Production Opportunities at Your Events
When most people think about events, in general, they focus on the opportunities available during the day, such as being able to attend informational panels, networking, and generating sales leads. Event planners, however, see a blank canvas with unique opportunities… Read More
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Need Some Creative Inspiration? Try These Unlikely Sources!
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible… Read More
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Creating Content Centered around Your Audience
Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from… Read More
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Latest Projections Show AR and VR Spending to Double this Year
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new… Read More
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Samsung Takes Over New York Fashion Week with Virtual Reality
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple… Read More
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For the Future: Trends That Are Reshaping the Events and Meetings Industry in 2017
As the new year 2017 rolls on, we’ll see new trends take over and reshape what we thought the industry could be and could do. Several of these emergent trends are already well on their way towards revolutionizing what we… Read More