Marketing professionals know that one of the best ways to engage an audience at an event is to create a spectacle they’ll never forget. Brands are always competing for attention and you need to stand out from the crowd if you want to capture your ideal customer’s. In the past few years, a couple of new video projection techniques have really taken off because they create such a dynamic spectacle. Projection mapping and pixel mapping… Read More
Events are great opportunities for brands to network, collaborate, and share valuable information with each other and their target audiences. However, you may be wondering if there’s a quick, efficient way to share knowledge at events with your target audience in an engaging manner. TalkingTree Creative has a solution for you – custom studio programming at your events! Custom studio programs allow you to produce a wealth of relevant content for your audience in a… Read More
Brands that are looking to get their content out to their target audience have a lot of options to choose from. Though traditional mediums such as print and television are declining, there is a massive opportunity to use the power and ubiquity of the internet, and specifically, that of online video, to get your branding message out there. Recently, studio webcasts are proving to be effective at engaging audiences for companies in a variety of… Read More
Planning a corporate event can be a whirlwind experience for even the most seasoned brand veterans. You can get so wrapped up in the details of the event that it can be difficult to see what happens when it is over. What now? It’s important to keep your brand goals in mind as you plan an event – and, to figure out whether your goals have been met, you’ll need a way to evaluate how… Read More
Engagement is a key concept that is taking over the events industry right now. Creating experiences that engage an audience is the only way for a brand to compete for their attention. Consider the fact that Facebook, with its newsfeed that is highly tailored to the individual user, is one of the most popular websites in the world. Engagement works, and you need to create it at your next event. Here are a few tips… Read More
Shares are one of the primary statistics that determine the success of any piece of online content. However, with so much content being shared on social media nowadays, it can be hard to know just how your brand can stand out from the crowd. By understanding the rationale behind why anyone would share your video content in the first place, you can make better decisions about your video projects and get your content in front… Read More
The Winter Olympic Games are underway in South Korea! Event planners love watching the spectacle of the Olympics every two years because it is, in many ways, at the cutting edge of event planning. It is one of the biggest events in the world and a lot of planning has to go into hosting the Games and directing the opening ceremony. In fact, you can learn a little bit about how to plan for your… Read More
Corporate videos can do many things depending on your vision for them. They can deliver crucial information to your target audience to help them make more informed decisions. They can explain how your product or service works and why your target audience should utilize it. Increasingly, brands are using videos as a means of telling a story. Your story can create a powerful impression on your audience and lead to the kind of brand loyalty… Read More
You spend a lot of time, effort, and budget into making your corporate video the best that it can be. And after all of that hard work, it is really exciting to see your video go live and garner great engagement from your target audience. But do you have a plan in place to make the most out of your creation? The most successful marketing professionals put their content to work for them by maximizing… Read More
2017 was a banner year for online video as we saw more and more companies shift marketing resources to this new trend. Great video production has become a must-have as marketers have recognized the potential for online video to engage their target audiences more deeply than other branding mediums. Recently, Demo Duck published the results of a survey that aimed to take a closer look at how professionals are creating and using online video. These… Read More
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