Once a video project has been planned and storyboarded, and all of the necessary footage has been shot, it’s up to the production company to begin the work of transforming the raw materials into a polished final product that’s ready for viewing by your target audience. We do this through the process of post-production. Post-production is one of the most important steps of making a video, and a great production company like TalkingTree Creative can… Read More
Nothing quite beats the feeling of seeing all of your planning and hard work pay off in the form of a freshly completed video production. Once all of the post-production work is done and you have the final product in your hands, it’s time to put that content to use in your marketing efforts. You need to have an effective strategy in place to get your video in front of your target audience – and… Read More
For brands looking to make an impact and reach their customers these days, video is one of the most essential tools available. But to get the most out of a video marketing campaign, you need to plan extensively for each step of the production process from start to finish. Most marketers have trouble when it comes to the start of a new video production – they’re not quite sure where exactly to begin. Producing a… Read More
We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More
Your brand invested time and money into creating compelling video content to share with your audience, so it’s understandable that you would want that content to be the best that it can be. And your video production team works hard to present that content in a professional way. But what happens if you need to make a change in your approved content? It is actually much more difficult to do than you might initially think… Read More
Corporate events take a lot of time and effort to plan, coordinate, and produce. You owe it to yourself and to your audience to start the planning stages as early as possible to make your event the best it can possibly be. One question that is often posed is how far in advance a company should book the venue for the event. The right venue is a critical piece of determining whether your event is… Read More
It’s perfectly understandable for people planning corporate events to dream big in order to improve the experience year after year. Growth is the sign of a healthy business, they reason, so isn’t making upgrades to your event every year a great way to make the event better? The truth is that it is not automatically the case. Some upgrades may be warranted, especially if your brand could stand to do much better because of them…. Read More
Marketing professionals know that one of the best ways to engage an audience at an event is to create a spectacle they’ll never forget. Brands are always competing for attention and you need to stand out from the crowd if you want to capture your ideal customer’s. In the past few years, a couple of new video projection techniques have really taken off because they create such a dynamic spectacle. Projection mapping and pixel mapping… Read More
Events are great opportunities for brands to network, collaborate, and share valuable information with each other and their target audiences. However, you may be wondering if there’s a quick, efficient way to share knowledge at events with your target audience in an engaging manner. TalkingTree Creative has a solution for you – custom studio programming at your events! Custom studio programs allow you to produce a wealth of relevant content for your audience in a… Read More
Brands that are looking to get their content out to their target audience have a lot of options to choose from. Though traditional mediums such as print and television are declining, there is a massive opportunity to use the power and ubiquity of the internet, and specifically, that of online video, to get your branding message out there. Recently, studio webcasts are proving to be effective at engaging audiences for companies in a variety of… Read More
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