The Winter Olympic Games are underway in South Korea! Event planners love watching the spectacle of the Olympics every two years because it is, in many ways, at the cutting edge of event planning. It is one of the biggest events in the world and a lot of planning has to go into hosting the Games and directing the opening ceremony. In fact, you can learn a little bit about how to plan for your… Read More
Corporate videos can do many things depending on your vision for them. They can deliver crucial information to your target audience to help them make more informed decisions. They can explain how your product or service works and why your target audience should utilize it. Increasingly, brands are using videos as a means of telling a story. Your story can create a powerful impression on your audience and lead to the kind of brand loyalty… Read More
You spend a lot of time, effort, and budget into making your corporate video the best that it can be. And after all of that hard work, it is really exciting to see your video go live and garner great engagement from your target audience. But do you have a plan in place to make the most out of your creation? The most successful marketing professionals put their content to work for them by maximizing… Read More
2017 was a banner year for online video as we saw more and more companies shift marketing resources to this new trend. Great video production has become a must-have as marketers have recognized the potential for online video to engage their target audiences more deeply than other branding mediums. Recently, Demo Duck published the results of a survey that aimed to take a closer look at how professionals are creating and using online video. These… Read More
The average age of attendees at corporate events is trending downward as more next-gen attendees flood the labor force. Next-gen attendees have much different values than we are accustomed to, but this fact represents a big opportunity for brands who recognize it and adapt their event planning strategies to try and capture their attention. Looking for ways to do so for your brand? Here are four related strategies to implement as you start planning your… Read More
Every new year brings excitement in the event industry. Technology continues to evolve as new challenges are identified and the needs of attendees are addressed. However, there’s something particularly exciting about the potential for 2018. VR and AR tech is advancing rapidly and being implemented in innovative ways. In addition, other technologies are exploding onto the scene and are set to make us rethink the way we approach events in the coming year. Here are… Read More
Virtual reality has had a great year as brands have realized its marketing potential and begun implementing the technology more creatively. While virtual reality has become more accessible, at the same time it is constantly evolving and being improved. We’ve discussed before how shared VR experiences are quickly becoming one of the hot new trends in virtual reality marketing. They are still in their infancy, but we anticipate that they will explode in the near… Read More
Virtual reality has quickly become one of the best ways for brands to market themselves to their customers. It is a highly engaging medium that can be used in ways limited only by your imagination. What does the future have in store for VR? One big new development that is starting to make waves is the introduction of shared VR experiences. Shared VR experiences have a huge potential in the world of marketing, as… Read More
When it comes to your brand’s marketing efforts, there may be a lot of people holding a stake in the process. There are a lot of different approaches and ideas that may be bandied about as you begin work on your next great video marketing project. However, if you don’t take strides to make the video production process smooth, it can have a negative effect on your final product and your overall bottom line. Having… Read More
Color is a critical quality in any kind of video production, but it takes increased importance in the realm of corporate and marketing videos. Coloring can make a video appear more or less realistic, either of which may be conducive to certain goals of the production. Not only that, but color has a definitive impact on the emotional and psychological states aroused by the human mind upon viewing the video. In production work, we use… Read More
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