If you’re attending an upcoming event and your business has a trade show booth, you may be wondering how to get your visitors to stay longer, be more engaged, and become valued customers. The simple solution to these problems is to activate their five senses through interactive booth elements. Interactive trade show displays encourage visitors to hang around longer as you offer a personal and engaging brand experience. Specifically, interactive content engages audiences twice as… Read More
With more in-person events happening, businesses are being reintroduced to the world of trade shows. 95% of marketers agree that live events provide a valuable opportunity to form genuine face-to-face connections in an increasingly digital world. In fact, according to the same report, a large portion of marketers (31%) believe that event marketing is the single most effective marketing channel. With in-person brand representation making so much impact on a consumer, one should not look… Read More
What is a virtual set? A virtual set is a type of video production studio that allows a realistic 3D environment to be controlled and manipulated in real time; these videos can be screened via live stream or prerecorded. This means that the virtual set can be programmed to change on screen graphics or the environment using digital graphics based on the client’s parameters and preferences. Being able to design the studio environment, graphics and… Read More
Live streaming is not just for video gamers and sports fans. It can also be used to connect to consumers more personally than ever on a screen. In fact, 73% of B2B businesses using live video report positive results to their ROI. According to a Livestream survey of over 1,000 participants, 80% of consumers would rather watch live video from a brand than read a blog. Streaming live has become an important tactic for brands… Read More
The event industry has had to pivot in the last year due to the pandemic. With establishments reopening and some people keen to network, how does a business accommodate all different types of attendees? According to an international Qualtrics study of 11,000 participants, 59% of people would prefer to attend events virtually at the moment. Another statistic from this study contrasts the preference for the virtual model as 60% still see in-person events essential to… Read More
Hybrid events offer a unique benefit that you can’t always achieve with in-person or online events — they can include activities that are engaging and appropriate for every attendee, emphasizing event inclusivity. No matter where you are located, what physical constraints your attendees may have, or what financial needs you must abide by, hybrid events offer solutions that make the experience fun for all. In this blog, we lay out how you can make your… Read More
Looking to organize an event but not sure what model to use? Considering the varying expectations in a post-pandemic world, we see a combination of in-person, virtual, and hybrid events as lockdown regulations lift. You might be wondering what the differences are between them, and which model best fits your vision for an event. You can’t go wrong with any of the options — all can be fun, engaging, and interactive! We’ll show you the… Read More
As social media continues to become more popular, live streaming on these platforms has significantly increased as well. They continue to grow and outshine traditional media as more and more users flock to social media sites. The portability that these apps give is tantamount to their success and the availability of the content remains a one-two punch combo that continues to knock out the other competitors. Although live streaming has become somewhat affordable and reachable,… Read More
As lockdown regulations lift, many of us are adapting to life as it once was while others continue to work remotely. It can be tricky to navigate what you’re comfortable with considering the uneasiness of the COVID-19 pandemic. Whether you consider yourself someone ready to get back to in-person work or want to continue a remote lifestyle, hybrid events are the perfect way to please both comfortabilities. Organizations that are used to holding live… Read More
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