Once a video project has been planned and storyboarded, and all of the necessary footage has been shot, it’s up to the production company to begin the work of transforming the raw materials into a polished final product that’s ready for viewing by your target audience. We do this through the process of post-production. Post-production is one of the most important steps of making a video, and a great production company like TalkingTree Creative can turn your ideas and footage into a compelling, engaging product! What exactly goes into post-production work for a video? Here are some of the things we do.
After filming is over, the editing process begins. We take a close look at the hours of raw footage available and choose the best takes for usage in the final video. Once we’ve picked these, we then cut the film together in accordance with the script and storyboard to allow your core message to come through. During editing, some companies may request additions or revisions – make sure you reach an agreement with your production company beforehand to avoid unnecessary delays.
Adding Special Effects
Special effects can liven up just about any video and can be an important part of your video’s post-production process. Adding in graphics or animation takes place concurrently with the editing process and the production company takes care to blend these special effects in with the script and storyboard of the video project.
Mixing the Soundtrack
The music soundtrack of a video is one of its most underrated aspects and can make or break a project depending on how it’s done. In fact, here at TalkingTree, we consider the audio to make up more than half of a production! Background music needs to blend in well with the visual portion of the project – it needs to match the tone of the video, match the pace of the edits, and help get your core message across to your target audience. You may or may not wish to have recognizable music in your video, but keep in mind that you may have to pay licensing fees to use certain tracks in your video.
Recording the Voiceover
A voiceover isn’t strictly necessary for all productions, but it can help you clarify your core message and add detail to your video. You’ll want to choose a good voiceover artist for your video who has a voice that will appeal to your target audience. When recording the voiceover, the production company will often record several takes – this allows for flexibility in matching the voiceover to the video edit and helps make the production as a whole feel more cohesive.
GET ENGAGING VIDEO PRODUCTIONS WITH THE HELP OF TALKINGTREE CREATIVE!
Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, virtual reality, and live entertainment. With help from our production experts, you can elevate your message and convert your audience into fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area, and we accommodate the needs of businesses and organizations world-wide! Get in touch with us today at 240-252-1200 or 202-684-2225 and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest.