Storytelling is essential to successful marketing, and there’s no medium better suited to storytelling than podcasting. Journalists have turned to podcasting to uncover often overlooked stories. Celebrities use the medium to set the record straight on common misconceptions about themselves. And everyday people share personal stories, researched tales and more. And listeners can’t get enough. In this blog, we explore how a video podcast can help you achieve your marketing goals. Plus, we share an… Read More
Archive for the ‘Content Marketing’ Category
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4 Videos Every Business Needs
Video incorporates the best of all marketing techniques, making it one of the most powerful tools out there. It’s great for storytelling, it’s relatable and it’s engaging. However, just 36% of businesses post videos on social media at least once a month. And that percentage decreases when considering businesses that post videos weekly or daily. Surprisingly, one of the top reasons businesses give for not incorporating video into their marketing is that they don’t think… Read More
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6 Benefits of Incorporating Virtual Reality into Your Business Strategy
The virtual reality industry is growing and it doesn’t look like it’s slowing down anytime soon. The VR market is expected to grow to $44.7 billion by 2024, but the entertainment and gaming industries aren’t the only contributors to that number. Virtual reality can be very advantageous in the business world, especially when it comes to your sales teams. Check out these 6 benefits of incorporating virtual reality into your business strategy: 1. Reduce travel… Read More
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Questions to Consider Before Launching a Perfect Live Stream
Live streaming is not just for video gamers and sports fans. It can also be used to connect to consumers more personally than ever on a screen. In fact, 73% of B2B businesses using live video report positive results to their ROI. According to a Livestream survey of over 1,000 participants, 80% of consumers would rather watch live video from a brand than read a blog. Streaming live has become an important tactic for brands… Read More
