A Guide To Infusing Green Practices Into Event Production
What’s new: The event industry is embracing a much-needed shift toward sustainability. At the same time, we’re also on the verge of exponential growth, fueled by rising demand for corporate events.
What that means for you: Events have gone green. Integrating sustainability into your event marketing strategy now will set your business up for success by reducing waste and boosting the impact of your events program.
Keep reading to see how TalkingTree Creative can support your green initiatives by orchestrating eco-friendly events without compromising on creativity or quality.
Mindful preparations and event design let you plan for hidden waste
Our event production experts approach every project with collaboration at the forefront. During the strategic creative process, we learn…
- What your audience relationship looks like and what you want it to look like
- The emotions you want to impress upon your audience
- How this event fits into your overall marketing strategy and business goals, including long-term sustainability initiatives
From small startups to industry giants, businesses are trying to reduce their carbon footprints. Starting your event production process with a firm foundation is essential in minimizing your environmental impact.
Every event has unique, ever-changing quirks. After spending years on stage, backstage, and everywhere in between, we understand corporate theatre from every angle. We know all the hidden waste they can produce.
Intuitive resource management
Balancing waste while pursuing attendance goals may seem impossible at first. But our experience has been that once you start being mindful of your environmental impact, other places to reduce your impact become obvious.
When setting sustainability goals for events, galas, parties, and other in-person experiences, start with mapping out your current waste points (food, electricity, printed paper, dish cleaning, etc), then use small metrics to make incremental changes. Sustainability can seem daunting, but the moment you start measuring what goes to waste, you’ll see places where sustainability naturally fits within your process.
High-impact waste reduction
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Eco-friendly catering
Food accounts for the vast majority of waste created by large-scale events. Collaborating with local event professionals can ensure you work with caterers who prioritize locally sourced and sustainable ingredients. Additionally, working with food waste reduction partners, and eco-friendly composting programs can turn food waste into valuable eco-resources. -
Digital-first exhibition halls
Cvent set an example for sustainability with Connect this year, demonstrating exactly how to integrate green practices into the event production process. Instead of walking the exhibit hall to collect the usual swag, they pivoted from the typical large-scale exhibit booth model entirely. Exhibitors each had a digital display to customize–we showcased reels of our best work. -
Printed materals are a thing of the past
Strategically placed QR codes help with wayfinding, information delivery, and location identification reduce printed materials at your event. Additionally, using feautres through Cvent’s Attendee Hub allows presentations and keynotes to have add-on take-aways without the cost or waste of phsyically printed hand-out materials.
Craft sustainable events with TalkingTree Creative
Sustainability in event production isn’t just a passing trend. It’s an opportunity for businesses to reimagine their event program for a healthier planet as well as audience impact. TalkingTree Creative’s agile, collaborative approach to event production enables you to reduce waste while delivering unforgettable experiences. Get started.
