Getting an audience in the seats is one thing, but keeping them there is another. And by keeping them there, we don’t just mean physically. Mentally, your audience has to be engaged in what’s happening in front of them. If they aren’t, your event suffers on several levels. A disengaged audience is unlikely to receive the message you wish to convey. A lack of engagement also hurts your event’s reputation; a disinterested audience is less likely to return for future events. This is why it’s so important that your audience is interested and engaged in the event, no matter what the nature of the event or the subject at hand. The following are a few strategies used by a corporate event production company to keep your audience engaged at all times for a more successful event.
Keeping an Audience Engaged During a Corporate Event
Multiple Forms of Engagement
How many events have you been to where a big portion if not the entirety of the event was devoted to speech after speech? People can only focus on one thing for so long. Consider the fact that many speakers are not all that engaging to begin with, and it’s not hard to see how an audience will quickly lose interest in an event that is dominated by people talking at them.
You want your speakers to talk to your audience, but you also want to mix things up. A speaker can be followed by a video, music, or a live presentation on stage. Multimedia is key here. Every time something new happens on the stage, you essentially get a fresh start with the audience’s limited attention span.
Go with the Flow
Multiple forms of engagement are a good start, but in order to take this to the next level an event needs to have a logical order, flow, and timing. Transitioning between events gives you room to work with an audience’s attention span, but execution of this transition is just as important. A poor transition leaves an audience confused and unsure what to expect, which distances them from what’s happening on the stage. Similarly, a sequence that is too short or too long or doesn’t make sense in the context of the whole does more to push the audience away then draw it in. A corporate event production company knows how to order the sequence of events to create a narrative that is easy to follow and has transitions that make sense.
Much like the final draft of a novel or the final version of a song, the final version of a corporate event is the sum of numerous rough drafts that came before it. Pre-production is essential in reaching this goal. A corporate event production company spends plenty of time planning and crafting an event so the final product is seamless and engaging.
For more information about corporate event production in Baltimore and Washington, D.C., contact TalkingTree Creative today!
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.