From branded hashtags to Facebook Live; event marketing has taken to social media.
Posts Tagged ‘event marketing’
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing. 80% of marketers believe live events are critical to their company’s success, according to another report. The event marketing trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. What is event marketing? Event marketing is a marketing tactic that… Read More
The growth of the festival event has been one of the defining stories of the last few years. Brands are realizing the potential for audience engagement they can get at these events, especially since they seem to draw a large audience of young attendees. Your brand might be investigating whether a festival environment is suitable to execute a creative marketing plan. It may be a good idea, but you’ll need to have a well-defined strategy… Read More
Last week we discussed some of the ways you could convert your event website visitors into paying ticket buyers. All of the best practices listed there are essential for drawing in a potential event audience and driving up revenues. But suppose some of your potential event attendees are on the fence about buying a ticket. How do you nudge them towards attending your event? Retargeting is a fantastic method to utilize which most event planners… Read More