Has your relationship with your current event partner run its course? Use our formula to evaluate your production team – Part 3 of our Event Planning Survival Guide.
Posts Tagged ‘event production’
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4 Reasons Why Events are Your Most Important Marketing Tool [Updated Research]
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing. 80% of marketers believe live events are critical to their company’s success, according to another report. The event marketing trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. What is event marketing? Event marketing is a marketing tactic that… Read More
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How to Keep Your Team On Track When Planning Your Next Marketing Event
Marketing professionals understand just how important their efforts are to the success of their brand. Teamwork and a spirit of camaraderie are qualities that can help ensure a marketing project is executed with the greatest chance of success. If you’re the manager of your brand’s marketing department, it’s worth knowing a few strategies for keeping your team on track as they are planning their next marketing event. That way, you can put your team (and… Read More
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Creative Engagement at Corporate Events: Are You Ready to Take a Risk?
In any marketing effort, the end goal that provides the framework is getting as many potential customers to look to your brand as possible. Today, the way that companies do this is by coming up with content that deeply engages their audience. Nowhere is engaging content more important than in the realm of corporate events. To increase your event attendance every year, you’ll need to employ engagement techniques that are highly creative and get your… Read More
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Why It’s Important to Plan Your Production Project and Stick to a Schedule
Here at TalkingTree Creative, we understand the profound importance your new production project can be to your overall marketing goals. We strive to create compelling productions that tell your brand’s story in a way that grabs a hold of your target audience and engages them on a deep level. Your video or event production deserves time and careful attention in order to achieve these goals, yet also needs to be completed on a deadline. Planning… Read More
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3 Modern Event Production Trends Experiencing Huge Growth This Year
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops. It can be used to realize just about any idea from creating big visuals to providing useful information to your event attendees. Three production trends, in particular, have really taken off so far this year.
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Need Some Creative Inspiration? Try These Unlikely Sources!
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible to rely solely on “eureka” moments. A creative mindset takes you far in this industry, and your success will depend heavily on cultivating this mindset. But creatives, from event planners to authors, know that there… Read More
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Samsung Takes Over New York Fashion Week with Virtual Reality
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple of years ago, it didn’t seem to quite stick. Samsung, however, elevated its stature in the fashion world this year by utilizing its virtual reality platform in unique ways at New York Fashion Week.
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What a Producer Can Offer Event Planners Over Traditional AV Companies
Putting on a good show is no easy task, especially with the proliferation of powerful new technology and equipment in recent years. There are many moving parts and personalities that need to be seamlessly brought together to create a truly dynamic and successful event. Often event planners will hire an AV company to assist with the display of sound, lighting and visuals. While there’s nothing inherently wrong with this approach, many event planners would stand… Read More
