There’s nothing like an outbreak of infectious disease to put the status of your event in limbo. If you’re in the event business, we get it. This is kind of a scary time. You’re trying to decide if you should pull the plug on your event and risk losing money, or go for it and risk the health of your attendees. What if you didn’t have to cancel your event OR risk the spread of… Read More
Posts Tagged ‘event production’
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Why Event Producers Obsess over the Schedule
Event planning is already an investment of time and money. Drafting an event production schedule with a defined approval process helps you stay within budget and execute an engaging event.
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6 Ways to Measure the Success of Your Event [New Research]
So you’ve just put on a huge event. How do you know whether or not it was a success? Here are six ways you can determine your event’s impact.
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Collaboration: Your Key to a Successful Live Event
Successful collaboration between you and your producers means an unforgettable experience for your audience. Find out how to bridge the gap.
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IT’S NOT ME, ITS YOU. 9 Reasons To Dump Your Event Partner
Has your relationship with your current event partner run its course? Use our formula to evaluate your production team – Part 3 of our Event Planning Survival Guide.
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4 Reasons Why Events are Your Most Important Marketing Tool [Updated Research]
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing. 80% of marketers believe live events are critical to their company’s success, according to another report. The event marketing trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. What is event marketing? Event marketing is a marketing tactic that… Read More
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3 Modern Event Production Trends Experiencing Huge Growth This Year
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops. It can be used to realize just about any idea from creating big visuals to providing useful information to your event attendees. Three production trends, in particular, have really taken off so far this year.
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Need Some Creative Inspiration? Try These Unlikely Sources!
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible to rely solely on “eureka” moments. A creative mindset takes you far in this industry, and your success will depend heavily on cultivating this mindset. But creatives, from event planners to authors, know that there… Read More
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Samsung Takes Over New York Fashion Week with Virtual Reality
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple of years ago, it didn’t seem to quite stick. Samsung, however, elevated its stature in the fashion world this year by utilizing its virtual reality platform in unique ways at New York Fashion Week.
