The Market Potential for 360 Video and Virtual Reality Production

360 video

Live 360 video and virtual reality are the future of event and brand marketing.

Many market analysts are not yet fully aware of the potential for live 360 video and its applications in both social media marketing and event production. However, it’s estimated that in a few years the market potential for live 360 video will be in the trillions of dollars. When it comes to the power of virtual reality, there are few technologies that can compare. Here’s a quick look into what live 360 video is, and how it’s likely to play a role in the future of your business.

What is Live 360 Video?

The best way to describe 360 video is… teleportation. When you don a virtual reality headset that’s connected to a 3D 360 Video camera you are essentially removing yourself from where you are, and then placing yourself exactly where the camera is. Suddenly, you are experiencing something in a whole new, authentic way than ever before. If you’re still doubting, rest assured that virtual reality is truly a see-it-to-believe-it phenomenon.

Applications for Live 360 Video

So why does virtual reality matter for your business? Frankly, the possibilities are only limited by your imagination. With live 360 video, you are adding a whole new dimension to your event. Brands can engage with and immerse their audiences in new and exciting ways. Imagine you’re launching a new product — virtual reality doesn’t just take your fans to the best seats in the arena, it take them to places they could never have gone before. It will enable remote retail shopping experiences, sporting events, trade shows and travel opportunities.

Changing the Content Game

In 2014 Facebook acquired the virtual reality startup Oculus Rift for $2 billion — that’s two Instagrams. Virtual reality is the platform for future content creators and marketers, and it enables big brands to connect with their audiences in a more personable manner. Stories that were not easily told before now have a new point of entry for consumers. Just by putting on goggles at home a person will be able to have a face-to-face interaction with your brand.

360 Video and VR Production from TalkingTree Creative

Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, and live entertainment. With help from our production experts you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area, but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225, and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest. 1

This entry was posted on Thursday, August 11th, 2016 at 7:51 am. Both comments and pings are currently closed.

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