Looking for ways to incorporate 360 video and virtual reality into your marketing? Learn about the potential for this immersive technology for businesses in 2019 and beyond.
Posts Tagged ‘360 video’
Have you decided to take your brand’s content into the 21st century by exploring virtual reality and 360 video? We’ve discussed before how much potential these formats have in impacting and engaging your target audience. Once you’ve determined a marketing plan for your content, your next decision will be which of the two formats you should choose. Although they seem very similar, virtual reality and 360 video have a couple of differences that make each… Read More
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple of years ago, it didn’t seem to quite stick. Samsung, however, elevated its stature in the fashion world this year by utilizing its virtual reality platform in unique ways at New York Fashion Week.
Evidence suggests that videos shot in 360° are both more engaging and more memorable. When video is filmed from all angles, the viewer can see in front, behind and all around. This enables your audience to have a moment in which they can live vicariously through the eyes of your story’s protagonist, thus creating a stronger connection between the viewer and the story.