If you’re looking to increase your company’s online reach, corporate videos are a great way to do so. We’ve discussed before how to promote your video online to reach your potential customers and grow your business. But what if you’re not quite sure which kinds of corporate videos you should be using for maximum impact? Or even what options are available in the first place? It can be difficult to know where to start, but… Read More
Posts Tagged ‘video marketing’
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Strategies for Promoting Your New Corporate Video Online
Corporate videos have the potential to serve many different purposes for your business. You can put your company’s name out there among potential clients and share the good work that you do with the world. However, even the best-produced video in the world won’t show any tangible results if you don’t promote it. Think about it this way – even a commercial on TV would be ineffective if you didn’t buy the ad time to… Read More
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4 Rules to Guide the Production of Your Next Corporate Video
A corporate video can serve many different purposes, from telling the story of your brand to getting your customers excited about what the future will bring. When you choose a professional video production firm like TalkingTree Creative for your next corporate video project, it’s important to have a clear vision for what you want your video to achieve. Here are four rules to help guide you in the right direction before shooting your next corporate… Read More
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The Future of Content Marketing Is Video
If you hadn’t already noticed, video is taking the content marketing world by storm. Video is expected to account for 69% of all consumer internet traffic by 2017. So what makes video so successful? In addition to being naturally engaging, video offers small businesses a way to create content that is easy to digest. According to content marketing agency Axonn Media, 7 in 10 people view brands more positively after watching interesting video content from… Read More
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The Role of Video in Marketing Automation
With the rise of social media, blogs and other outlets, marketing automation has become about much more than just management of email marketing. Marketing automation 2.0 uses analytics to track leads as they move around all of your brand’s outlets and not only passively track their engagement but actively promote it with the goal of converting the lead into a sale. Videos are an integral part of your brand’s marketing strategy, and the strategic placement… Read More
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Using Videos on Social Media: Facebook
Posting your videos to your social media platforms is a great way to engage and build your base. Facebook has become increasingly video friendly as of late, with auto-playing videos and longer upload lengths allowed than YouTube. Let’s talk about some tips for maximizing the potential of your videos on Facebook. Uploading via Facebook First of all, even if you don’t upload through Facebook, Facebook will embed the YouTube player in the post, making it… Read More
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Video Marketing Trends: Short Form, Mobile Content
Predictions for upcoming video marketing trends and the fate of current trends can be hit or miss, but two trends that we expect to see flourish are the prevalence of mobile media consumption and short form video content. The consumption of content on mobile devices is nothing new, but the rate at which it continues to grow even now is noteworthy. This is the result of several factors, including improved, faster networks and more consumers… Read More
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YouTube Marketing Mistakes
There are several keys to developing an online video marketing strategy. However, sometimes businesses place too much emphasis on certain strategies, while giving little thought to others. Consequentially, their videos don’t generate the interest they had hoped for. Lets talk about some marketing mistakes that are common in the YouTube sphere. Viral videos is a big buzzword, but the reality of the situation is that there is no real formula for making a video go… Read More