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Posts Tagged ‘video marketing’
Why Webcasts Are Taking the Business World by Storm
You may have noticed the explosive growth of video on social media networks recently. Businesses across a wide array of industries are using video, and especially live webcasts, as a way to connect with their audiences and build brand awareness in a highly engaging way. At TalkingTree Creative, we have produced webcasts featuring a small live audience in a studio environment for our clients to help them achieve their marketing goals. Is live webcasting simply… Read More
5 Types of Corporate Videos You Should Be Using
If you’re looking to increase your company’s online reach, corporate videos are a great way to do so. We’ve discussed before how to promote your video online to reach your potential customers and grow your business. But what if you’re not quite sure which kinds of corporate videos you should be using for maximum impact? Or even what options are available in the first place? It can be difficult to know where to start, but… Read More
Strategies for Promoting Your New Corporate Video Online
Corporate videos have the potential to serve many different purposes for your business. You can put your company’s name out there among potential clients and share the good work that you do with the world. However, even the best-produced video in the world won’t show any tangible results if you don’t promote it. Think about it this way – even a commercial on TV would be ineffective if you didn’t buy the ad time to… Read More
4 Rules to Guide the Production of Your Next Corporate Video
A corporate video can serve many different purposes, from telling the story of your brand to getting your customers excited about what the future will bring. When you choose a professional video production firm like TalkingTree Creative for your next corporate video project, it’s important to have a clear vision for what you want your video to achieve. Here are four rules to help guide you in the right direction before shooting your next corporate… Read More
The Future of Content Marketing Is Video
If you hadn’t already noticed, video is taking the content marketing world by storm. Video is expected to account for 69% of all consumer internet traffic by 2017. So what makes video so successful? In addition to being naturally engaging, video offers small businesses a way to create content that is easy to digest. According to content marketing agency Axonn Media, 7 in 10 people view brands more positively after watching interesting video content from… Read More
The Role of Video in Marketing Automation
With the rise of social media, blogs and other outlets, marketing automation has become about much more than just management of email marketing. Marketing automation 2.0 uses analytics to track leads as they move around all of your brand’s outlets and not only passively track their engagement but actively promote it with the goal of converting the lead into a sale. Videos are an integral part of your brand’s marketing strategy, and the strategic placement… Read More
Using Videos on Social Media: Facebook
Posting your videos to your social media platforms is a great way to engage and build your base. Facebook has become increasingly video friendly as of late, with auto-playing videos and longer upload lengths allowed than YouTube. Let’s talk about some tips for maximizing the potential of your videos on Facebook. Uploading via Facebook First of all, even if you don’t upload through Facebook, Facebook will embed the YouTube player in the post, making it… Read More
