Twitter is a social media platform that, despite its huge popularity, is often ignored by marketers. In fact, almost two-thirds of marketers don’t use Twitter, a statistic of which savvy marketers looking for an untapped market will take note. While Twitter’s short-form content may seem like a limitation to some, it is actually an opportunity to create new content based on Twitter’s unique paradigm. Twitter users enjoy content that is short and to the point, two characteristics which can go a long way to inform a video marketing campaign. Let’s take a look at what you should take into account when setting up a video marketing campaign for Twitter, and how to best utilize this social media platform.
It’s worth mentioning again that video campaigns on Twitter should feature short, concise, and to the point videos. Twitter has taken this concept even further with the introduction of Vine, a micro-video social media platform where users upload videos that are only 6 seconds long. While Vine might not be ideal for most marketing, you can use Twitter’s emphasis on short content to your advantage. Front-load videos with your brand’s message to get the point across as soon as possible.
There are plenty of things you can do in 140 characters to draw in views. Using hashtags does a lot to increase your reach, especially if your video concerns a particularly relevant or trending topic. Include the length of your video in the Tweet so viewers know what they’re getting into beforehand. Emotion is also a great way to draw people in. This great Tweet example from onlinevideo.net combines the video’s length with an emotional pull to make a great short pitch. “Want a good laugh? Check out this video, only 30 seconds!”
Continuing the Campaign
Throughout the campaign, take note of what works and what doesn’t work. Are people responding to your message? Are you getting any retweets? Promote one video from several different angles to increase it’s appeal, and pin it to the top of your page for more attention, but don’t let it sit there for too long. In the fast-paced world of Twitter, new content is always good. One of the best things about Twitter is that it allows you to connect directly with your audience and for them to respond to you. Engaging a dialogue with the community you’re targeting is a surefire way to generate views.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit www.talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.