Posting your videos to your social media platforms is a great way to engage and build your base. Facebook has become increasingly video friendly as of late, with auto-playing videos and longer upload lengths allowed than YouTube. Let’s talk about some tips for maximizing the potential of your videos on Facebook.
Uploading via Facebook
First of all, even if you don’t upload through Facebook, Facebook will embed the YouTube player in the post, making it easy to watch the video without having to leave the site. However, if you choose to upload your video through Facebook, you get a few bonus options that you don’t have with YouTube. Namely, Facebook supports more file formats than YouTube and allows you to upload longer videos.
In addition to conventional likes which help a post with engagement, Facebook video offers a unique opportunity for you to get more likes for your page. You can embed a like button in the video itself that is actually a like button for your page, not the video. This makes it even easier for viewers to like your page and for you to engage with them.
Video Landing Pages
One of the coolest things you can do with video on Facebook is build your own video landing page. When a Facebook user clicks your page, you can automatically direct them to this page which features a video that you can use to introduce the user to your company. This serves as a great entry point to your brand and a great opportunity to educate and inform new members of your base.
Keep up with our blog for more tips on using video with Facebook and other social media outlets.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.