There’s no doubt that in the world of online video marketing, short-form content is getting most of the attention these days. Instagram and Vine are both pushing the video features of their platforms, and marketers are picking up on
There is substantial evidence that confirms the great potential of online video marketing. From engagement to shareability, videos enjoy a significant advantage in the world of content marketing. This week, we’ll take a look at some of the numbers that
Building a brand is one of the most critical things any business can do to ensure its success. Branding is important because it gives your business an identity. People like to be able to identify with a business for
We’ve talked plenty in our blog about the popularity of online video as a powerful marketing tool. The dominance of YouTube along with the newfound popularity of other video platforms like Instagram and Vine for marketing are a testament to
The online video marketing landscape is constantly changing. In fact, it’s more like an ocean than a landscape, with new, innovative concepts and ideas floating to the top while older techniques, once thought to be tried-and-true, sink to the bottom.
It has never been a more exciting time to be engaged in online video marketing. YouTube may still be the largest hub of video marketing activity, but other platforms are putting their stamp on the online video marketing landscape,
Thought 15 seconds was short? Try 6. Formally introduced as a mobile app a little over a year ago, Vine is Twitter’s equivalent to Instagram’s (which is owned by Facebook) video feature. Except, there are a few key differences. Most
Instagram is a photography app for mobile devices that allows users to take and edit photos using a variety of filters that give the photos a more artistic aesthetic. Once the exclusive domain of hip twenty-somethings, Instagram has dramatically increased
Twitter is a social media platform that, despite its huge popularity, is often ignored by marketers. In fact, almost two-thirds of marketers don’t use Twitter, a statistic of which savvy marketers looking for an untapped market will take note.
Posting your videos to your social media platforms is a great way to engage and build your base. Facebook has become increasingly video friendly as of late, with auto-playing videos and longer upload lengths allowed than YouTube. Let’s talk about
Predictions for upcoming video marketing trends and the fate of current trends can be hit or miss, but two trends that we expect to see flourish are the prevalence of mobile media consumption and short form video content. The consumption
Online video has gained a solid reputation in the content marketing sphere for delivering results that word-driven marketing generally doesn’t match. However, even with the power of video, content marketers are still making some of the same mistakes they made
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