Building a brand is one of the most critical things any business can do to ensure its success. Branding is important because it gives your business an identity. People like to be able to identify with a business for a variety of reasons. Identifying shows they trust your business to deliver on the promises it makes, and that they would recommend you to family and friends. It’s important to note that humans often seek to identify with groups (this includes businesses) on an unconscious level, making the act of brand building even more important. It’s an intangible concept that over time will translate into tangible results if done correctly.
Online video plays no small role in the process of brand building. The opportunities online video affords for you to connect with your audience are many, and a smart business will take advantage of these to build its brand. Let’s talk about what online video marketing can do for your brand.
Building a Brand with Online Video Marketing
It’s important not only to build your presence in the physical world but also online. Videos are the ideal form of content for doing so. When people learn of your business in the physical world, whether by word-of-mouth, advertisements or other methods, they’ll take to the internet to learn more. This means you’ll want something there for them to engage with. Or, they may learn of your business from the internet, by means of a shared video on social media. In either case, online video is important for building awareness on both fronts.
Engaging an Audience
Data have shown that people respond more to video than text-based content marketing in a number of ways. Videos provide both verbal and non-verbal information that allows the viewer to form a more complete image and opinion of your business. The presence of people in your videos allows them to connect on a more personal level that text simply doesn’t offer.
Videos allow you to establish your business as a credible authority in your field. Product demostrations, interviews, and informational videos are all important in this regard. Rather than making a sales pitch, give your audience real content that they can work with. They’ll respect you more for it, and this translates into a better reputation for your brand.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.