Building a brand is one of the most critical things any business can do to ensure its success. Branding is important because it gives your business an identity. People like to be able to identify with a business for a variety of reasons. Identifying shows they trust your business to deliver on the promises it makes, and that they would recommend you to family and friends. It’s important to note that humans often seek… Read More
Posts Tagged ‘online video marketing’
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What Draws Us to Online Video?
We’ve talked plenty in our blog about the popularity of online video as a powerful marketing tool. The dominance of YouTube along with the newfound popularity of other video platforms like Instagram and Vine for marketing are a testament to how much people enjoy and respond to video. You can read our blog on why videos are shared more than text (link) for more information on why text is out and videos are in. So… Read More
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How Video Marketing Built an Entire Brand
When BH Cosmetics launched it’s first video marketing initiative in 2009, it was an online only retailer. Four years, 200,000 videos and 100 million views later, the cosmetics company is one of the main retailers in the lucrative 13 to 25 year old demographic, competing with industry giants like MAC cosmetics. Not only that, BH is looking to expand operations from the virtual world into the world of brick-and-mortar. So how did a small online… Read More
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Online Video Services: YouTube vs. Vimeo
In the world of online video, YouTube is far and away the number one player. According to smartupstart.com, “Of the 182 million Americans who watched a streaming video in May [2013], 154.5 million watched it on YouTube.” This is a staggering 85% market share. However, this is not to say that YouTube is the only option when it comes to online video. Another less well known service is Vimeo. Founded in 2004, the primary benefit… Read More
