Building a brand is one of the most critical things any business can do to ensure its success. Branding is important because it gives your business an identity. People like to be able to identify with a business for… Read More
Posts Tagged ‘online video marketing’
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What Draws Us to Online Video?
We’ve talked plenty in our blog about the popularity of online video as a powerful marketing tool. The dominance of YouTube along with the newfound popularity of other video platforms like Instagram and Vine for marketing are a testament to… Read More
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How Video Marketing Built an Entire Brand
When BH Cosmetics launched it’s first video marketing initiative in 2009, it was an online only retailer. Four years, 200,000 videos and 100 million views later, the cosmetics company is one of the main retailers in the lucrative 13 to… Read More
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Online Video Services: YouTube vs. Vimeo
In the world of online video, YouTube is far and away the number one player. According to smartupstart.com, “Of the 182 million Americans who watched a streaming video in May [2013], 154.5 million watched it on YouTube.” This is a… Read More