Video productions have a lot of components that need to be addressed carefully to ensure the quality of the final product. A major piece of a video production involves determining the best method or process to use for producing the
Is your brand doing everything it can to target and capture the hearts and minds of millennial attendees at your B2B events? Many marketers understand how critical the millennial market is in the B2C realm, but with millennials now comprising
Virtual reality has taken the technology and marketing worlds by storm, and consumers are stepping up to the plate to engage with virtual reality experiences. No matter what size your business is, incorporating virtual reality into your marketing strategy can
Augmented reality is nothing new, but augmented reality in the pockets of every iPhone 8 owner in the country certainly is! With Apple’s newest iPhone model, they are promising to revolutionize the marketing world and make augmented reality a potent
Picture this – your team has just put the finishing touches on your trade show display and is ready to settle in for the big event. You’ve worked hard to create the content, and you’ve even booked experts and analysts
Nowadays, more brands are recognizing the inherent value of choosing to focus their marketing efforts on online corporate videos. With cameras becoming more powerful and less expensive in recent years, the barrier to entry in video production seems to be
You may have noticed the explosive growth of video on social media networks recently. Businesses across a wide array of industries are using video, and especially live webcasts, as a way to connect with their audiences and build brand awareness
Have you decided to take your brand’s content into the 21st century by exploring virtual reality and 360 video? We’ve discussed before how much potential these formats have in impacting and engaging your target audience. Once you’ve determined a marketing
Virtual reality is everywhere, from video games to kiosks in the mall. Virtual reality is also starting to be used by companies to drive their customer experience. A whopping 30% of the Forbes Global 2000 consumer-facing companies will be using
Immersive experiences such as virtual reality have been gaining steam in the marketing realm lately and it’s not hard to see why. Audiences are hungry for quality content that fully appeals to their senses and marketers are looking for fresh,
We’ve discussed in previous blogs how quickly virtual reality has grown over the past couple of years. VR is becoming a fixture for brands at events for good reason – it’s one of the most effective ways of creating engagement
Video has become one of the most dominant mediums people use to consume content in the last few years. Just check how many videos pop up on your Newsfeed the next time you log into Facebook – it seems that
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