When most people think about events, in general, they focus on the opportunities available during the day, such as being able to attend informational panels, networking, and generating sales leads. Event planners, however, see a blank canvas with unique opportunities
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new
Event planners have been quick to adopt technology to help create novel experiences for their attendees. Social media strategy, unheard of as recently as a few years ago, is now a central part of event production and can make or
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple
As the new year 2017 rolls on, we’ll see new trends take over and reshape what we thought the industry could be and could do. Several of these emergent trends are already well on their way towards revolutionizing what we
With the new year upon us, companies are putting the final touches on their new products which they will be releasing in the near future. Whenever a company announces a new product, they don’t just ship the products to retail
As the years go by, we all develop a certain fondness for days long past. “Nostalgia marketing” is the new buzzword for capturing the attention of millennial audiences. For example, in 2013 Microsoft released a video ad reintroducing Internet Explorer
Choosing the right venue is perhaps one of the most important decisions you will make when putting together your event. Your event venue is dependent on a ton of critical planning information, such as the date of the event and
Hiring the right keynote speaker can be surprisingly challenging. There are many variables to consider when trying to select someone who will be a good fit for your event. Here are a few things you may want to keep in
Millennials are fueling the experience economy. According to an Eventbrite survey, 78% of millennials (Americans born between 1981 and 1997) prefer to spend their money on experiences than on material purchases. 82% of surveyed millennials participated in more than one
Twitter is not just a social networking site for teenagers or celebrities to tweet their day to day activities. Many business owners overlook the fact that Twitter has over 300 million monthly active users, making it an incredibly effective communication
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