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Posts Tagged ‘marketing’
Why Studio Webcasts are Working for Brands
Brands that are looking to get their content out to their target audience have a lot of options to choose from. Though traditional mediums such as print and television are declining, there is a massive opportunity to use the power and ubiquity of the internet, and specifically, that of online video, to get your branding message out there. Recently, studio webcasts are proving to be effective at engaging audiences for companies in a variety of… Read More
The Different Types of Stories You Can Tell in a Video
Corporate videos can do many things depending on your vision for them. They can deliver crucial information to your target audience to help them make more informed decisions. They can explain how your product or service works and why your target audience should utilize it. Increasingly, brands are using videos as a means of telling a story. Your story can create a powerful impression on your audience and lead to the kind of brand loyalty… Read More
How Apple’s Entry into Augmented Reality Will Revolutionize the Marketing World
Augmented reality is nothing new, but augmented reality in the pockets of every iPhone 8 owner in the country certainly is! With Apple’s newest iPhone model, they are promising to revolutionize the marketing world and make augmented reality a potent tool for your business. How can augmented reality work for you?
Why Has Virtual Reality Taken Off in Marketing?
Virtual reality is everywhere, from video games to kiosks in the mall. Virtual reality is also starting to be used by companies to drive their customer experience. A whopping 30% of the Forbes Global 2000 consumer-facing companies will be using augmented reality and virtual reality marketing over the course of the next year. Whether you’re a consumer-facing company or a B2B organization, there are countless ways that you can integrate virtual reality into your marketing.
YouTube invests in its Users
Video killed the radio star, so they say. Video, however, was not wiped out by the internet star, in fact they have come together nicely in the form of one of the most visited sites on the planet, YouTube. In fact, YouTube is now investing in creating its own video/internet stars with its new YouTube Space in Los Angeles. The website is making the new 41,000-square-foot studio complex (and three other similar complexes around… Read More
DIY Video Production: Not as Easy As it Seems!
With all of the access and availability to cheap video equipment and video programs such as iMovie, FinalCut, and online video editing programs such as Animoto, many companies are attempting to make and produce their own video content. While there are a lot of inexpensive options out there, using those options does not guarantee a good or even usable final product. Many of these video editing programs have steep learning curves and are not as… Read More
The Benefits of an In-House Multimedia Department
Have you ever seen a video campaign for a company that has gone viral? Whether it’s a clever video or one that grabs people’s attention, it still ultimately conveys that company’s goals, identity and vision. These videos are a tool that businesses use to get noticed and create certain feelings within potential customers and clients. No matter what business you’re in, whether you handle security for high-end defense contractors or if you’re in the plumbing… Read More
Delivering Your Companies Identity
There is nothing more important than a company’s identity. The values, culture and interests of a company is very important to consumers. It can facilitate the customers understanding of the brand and core values. Additionally, it can help the consumer decide if they would like to do business with your company. Positive values will resonate well with the customer and encourage interaction with your company. Accurately delivering your company’s identity can prove to be tricky… Read More
