Event attendees expect higher levels of engagement now than ever before. The process of creating a memorable event now requires planners to take into account all five senses in order to stand out from the rest of the single-sensory events out there. Here are some guidelines and suggestions to help you make your next event appeal to all five senses.
Appeal to your event attendees’ sense of sight by making effective use of stimulating visual content. Picture booths and virtual reality continue to gain momentum and popularity as creative ways to engage guests visually—it’s now a $1.8 billion industry. You can also make an event memorable by using video and creative lighting techniques. Don’t underestimate the power of social media! Holding a contest for the best video or photo from your event shared on social platforms can help deepen its impact.
Suggested Content: How and Why Virtual Reality is Being Incorporated into Events
Selecting the appropriate soundtrack for the atmosphere at your event helps to build a fully immersive world rather than something that feels like an exhibit . Be sensitive to the effects of different styles and presentations of music on your attendees. Jazz, for instance, has been shown to reduce stress levels. Also, music performed live excites audiences and creates an incredibly memorable experience. You can design and orchestrate a “score,” if you will, that accompanies different parts of your event. The subtle tempo of musical accompaniment can take a moment from “special” to “unforgettable.”
Catering is a critical part of a memorable event – everybody likes to eat, and when you eat something incredible, you remember it. When picking a caterer for your event, keep your event theme, audience demographic, and potential dietary restrictions and preferences in mind. Shop around, ask for free samples and pick the food that makes you do this:
We all have that one smell that automatically transports us back in time. For me, it’s Go Blonder shampoo by John Frieda. It reminds me of my coming-of-age summer where I crashed my car chasing some dumbass boy I loved down the east coast.
Anyway, event marketers are getting wise to the power of smell on our feelings. A newer vehicle for brand-to-consumer engagement known as “Scent Marketing” targets our sense of smell and the way we attach emotions to memories. According to one report, “scent is the only one of our five scenes that goes directly to into the limbic system of our brain” where our emotions, memory and associative learning are stored. Luxury events often incorporate lavender scents because it calms a person down when they smell it. Retailers have even started using Scent Marketing since smell links to memorable experiences.
One of the new trends for events in 2019 incorporates touch into an augmented reality experience. For instance, event AV can use touchable water surfaces in their AR experience to create an experience guests will never forget!
Editor’s note: This blog was originally published in 2017 and has been updated for accuracy and relevancy.
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