If you work in sales, you know plenty about CRM, or customer relationship management. You also probably know how beneficial video is to you and your team with respect to CRM. If you can’t be there in person, video is
Statistics are a great way to break down complex ideas into points that are easy to take in and easy to remember. The following statistics from digiday.com highlight the importance of using online video to build your brand and drive
Coming up with ideas for video content doesn’t have to involve reinventing the wheel. In fact, simple may be better in a lot of cases. One simple but effective content strategy for video for your website is the repurposing of
Online video already accounts for more than 50% of traffic online, according to the research company Sandvine. During peak periods, video accounts for 50.29% of all downstream traffic online, and that’s just Netflix (31.6%) and YouTube (18.69%) combined. Other video
With the improvement of video shooting and sharing technology, many businesses have taken video production into their own hands. And with smartphones shooting 1080p HD video and sharing it instantly to the world, it’s easy to see why this is
Video increases a web page’s likelihood of being on the front page of a Google search result by 96 percent, according to Forrester Research. It’s one thing to have video content on your website, but it’s another to have engaging
A click seems like a pretty simple thing. You probably make hundreds, if not thousands of clicks everyday. It seems like we’re practically giving clicks away at the rate we make them. However, getting just a single click from your
Let’s say you’ve made a video for your business of a demonstration for a new product. You upload it to your website and wait for the views to roll in. Even if the video has interesting content and good
One of the biggest draws of online video giant YouTube is that all of the content on the website is free to watch. Seeing the potential revenue that it’s missing out on, YouTube has started working to capitalize on
A common criticism of YouTube is that its comment moderation system needs to be changed. Its emphasis on showing the most recent comments means that relevant comments are often pushed out of the way by more recent comments that may
Video killed the radio star, so they say. Video, however, was not wiped out by the internet star, in fact they have come together nicely in the form of one of the most visited sites on the planet, YouTube.
In order for a video marketing strategy to work, it has to be a calculated and concerted effort. You can execute your plan down to the smallest detail, but gauging the reaction of the target demographic is just as
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