Video Will Soon Account For Almost All Traffic on the Web

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Online video already accounts for more than 50% of traffic online, according to the research company Sandvine. During peak periods, video accounts for 50.29% of all downstream traffic online, and that’s just Netflix (31.6%) and YouTube (18.69%) combined. Other video sources including Amazon, Facebook, Hulu, and iTunes account for 7.5% of online video traffic. And while a 50% share of traffic seems high, it’s about to get higher.

Much higher, in fact. Cisco’s annual Visual Networking Forecast predicts that internet traffic alone will grow by a factor of four over the next four years, and that video traffic will make up for more than 90 percent of total internet traffic in this time frame. To put that in perspective, “It would take more than two years to watch the amount of video that will cross global IP networks every second in 2014. And it would take 72 million years to watch all the video crossing the network in 2014, Cisco said.”

So why is there a huge increase in the demand for video traffic? For one, the speed of residential Internet connections has increased significantly. Between 2000 and 2010 it increased by a factor of 35. In addition, the popularity and accessibility of HDTV’s to a mass market has also driven video demand. Cnet predicts that in the coming years, “video of all stripes, whether it’s streaming, corporate, consumer focused, or peer-to-peer will drive growth and demand for more infrastructure.”


internet video traffic


TalkingTree Creative initially began as a music production company over 25 years ago. Now we produce everything from original videos to live events and entertainment. We communicate client stories in captivating, creative ways. We match our storytelling skills with high production values so the finished piece is clean, professional, and exciting. We make sure that the feelings and experience that attendees take away from the media is a positive one.

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