Have you ever heard of the term FOMO? Perhaps you’ve experienced it in the past but never recognized it as such before! FOMO is an acronym for “fear of missing out”, and it is the anxiety people get when they feel like they are being left out of an amazing experience. This has taken off especially due to the rise of social media in recent years. Everyone wants to be a part of something that… Read More
Archive for March, 2017
Maximizing Content Production Opportunities at Your Events
When most people think about events, in general, they focus on the opportunities available during the day, such as being able to attend informational panels, networking, and generating sales leads. Event planners, however, see a blank canvas with unique opportunities to maximize content production. The best think outside the box and see opportunities to share marketing materials to potential leads not even in attendance. If you want to maximize the content production opportunities at your… Read More
Need Some Creative Inspiration? Try These Unlikely Sources!
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible to rely solely on “eureka” moments. A creative mindset takes you far in this industry, and your success will depend heavily on cultivating this mindset. But creatives, from event planners to authors, know that there… Read More
Creating Content Centered around Your Audience
Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from this shift in marketing. Instead of utilizing a cookie-cutter approach to designing your next event, think about how you can personalize your event by creating audience-centric content. This, above all, means making your content work… Read More
Latest Projections Show AR and VR Spending to Double this Year
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new forecast by market researcher IDC, spending on AR and VR worldwide is projected to more than double this year from $6.1 billion to $13.9 billion! Companies and event planners are already beginning to make more… Read More
