We all know how important the web is to business, and chances are most of us have attended a webinar, video conference or online meeting. So clearly, we have an understanding that online experiences can deliver value in a business context. But virtual events take things to a whole new level. Virtual events are events that take place entirely online – rather than serving as an adjunct or temporary substitute for face-to-face content. And unlike… Read More
Archive for May, 2015
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How Video Can Enhance Corporate Training & Development
In every business, association or nonprofit organization, the most valuable and critical asset is your people. Capitalizing on the power and strength of your human resources can catapult your organization forward. And yet, training and development has become far more challenging than ever before. Why? One major reason is due to the shifting nature of work. Today, workers are everywhere — not necessarily in the office from 9 to 5. They may be in the… Read More
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Four Tips for Motivational Events with Impact
Motivational events can be challenging to ‘get right’ in many companies. If they feel too ‘produced’, employees can perceive them as insincere or silly. On the other hand, if they’re haphazard and unorganized, the company’s reputation with its most valuable workers can suffer. With so much on the line, how do you create an event that generates the best results? Here are four tips: 1. Involve employees in planning. The best way to create an… Read More
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What You Should Consider When Booking a Keynote Speaker
Planning a major corporate event is an incredibly complex and intricate responsibility. You need to select the theme, choose the venue, develop creative, market the event, manage registration and attendee services…and that’s just the start. One of the most important priorities is to book the right keynote speaker. The right keynote speaker can inspire your audience, connect with your brand message, uplift your event and leave everyone energized and engaged. But making that magic happen… Read More
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Creative Strategies for New Product Launches
A new product introduction is one of the most important opportunities your business has to make an impact with your customers, prospects and partners. It also represents an enormous challenge in a crowded, noise-filled marketplace. How do you make your product launch stand apart and generate awareness that leads to sales? Here are three powerful strategies: 1. Begin the launch before the launch event. You want buzz? You want impact? Start the launch process well… Read More
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How to Make Websites and Videos Work Together
We all know that video is one of the most powerful tools available in the modern marketing toolkit, and of course your website is the centerpiece of your digital strategy. So why isn’t easier to marry these two? And, why should you go through the effort? The answer to the first question is simple: Video and the web developed separately. And the answer to the second question is…because the only purpose of your website is… Read More
