At TalkingTree Creative, our focus on producing successful corporate events is built on a process we call Strategic Creative. By using this framework to plan and produce each event for our clients, we ensure that clients achieve not only the goal of entertaining and engaging their audience, but also the business or messaging objectives behind it. The Strategic Creative approach is built around seven elements we call the Layers of the Experience. In summary, they… Read More
Archive for October, 2014
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Using an Independent Producer for a Product Roll-Out
A new product roll-out is an exciting time for any business. This event is the culmination of years of hard work. From its inception as a concept, to market research and development, refinement, testing and marketing, many hands at the company will have touched this project. For it to have finally reached fruition is an accomplishment in and of itself, and speaks to the work ethic of your organization. The product roll-out is a… Read More
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Unique Corporate Event Production in Baltimore and Washington, D.C.
Finding the right corporate event production company for your event is an important task. The right producer can be the difference between a successful event and one that never really gets off the ground. You want a producer with both experience in and a vision for event production that can take your event to the next level. As an event production company in Baltimore and Washington, D.C., TalkingTree Creative is dedicated to bringing our… Read More
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The Layers of the Experience for Successful Corporate Event Production
Creating a successful corporate event requires a unique combination of strategic thinking, technical expertise, creative energy and logistical acumen. Bringing those pieces together successfully is what results in an event that achieves its business goals; one that not only creates a memorable experience, but also goes on to drive action on the part of your guests; customers; sales people; donors; or other intended audiences. The goal is to get through to people on an emotional… Read More
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The Roles of Emotion and Entertainment in Corporate Events
The success of a corporate event can be measured in its ability to motivate an audience to take a desired action. This action could be anything from supporting an annual fundraising drive to implementing a radical new shift in the direction of the company’s operations. No matter what the case, the focus needs to be on audience motivation. And it’s here that an emotional appeal is key to winning over and motivating your audience…. Read More
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How Corporate Theater Will Transform Your Next Event
Think about events you’ve attended that you really enjoyed as an audience member. A concert by your favorite artist, or your favorite play at the theater, for example. These kinds of events have a way of capturing our hearts and imaginations that draws us in and keeps us coming back for more. Now think about the corporate events you’ve attended. Are there any that really engaged you in the way that concert or theater… Read More
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Four Questions to Ask During Corporate Event Pre-Production
Pre-production is the process of planning a corporate event. This is where the presentations are sequenced, transitions designed, and the overall theme of the event is conceptualized, just to name a few things. There’s a lot that goes on in pre-production, and all of it is important in creating a well-rounded final product. But before any presentations can be sequenced or any scripts written, pre-production begins with a few simple questions. And though these… Read More
