The success of a corporate event can be measured in its ability to motivate an audience to take a desired action. This action could be anything from supporting an annual fundraising drive to implementing a radical new shift in the direction of the company’s operations. No matter what the case, the focus needs to be on audience motivation. And it’s here that an emotional appeal is key to winning over and motivating your audience.
Emotional Appeal in Corporate Events
As much as we would like to think that we’re rational thinkers and decision makers, evidence suggests otherwise. When the brain receives information, an emotion-based response occurs before the brain’s prefrontal cortex (which handles rational decision making) has a chance to kick in. The role of emotion in decision making is so strong that it often “either overrides logic or uses a pseudo-logic to support emotional choices.”
This is why in order to motivate an audience, an emotional appeal is key.
Using Entertainment to Appeal to an Audience’s Emotions
Entertainment is an emotional appeal which produces an emotional response. And when people are entertained, they’re engaged with what’s happening in front of them. Once an audience has been engaged on emotional level, it can be motivated to take action. This three-step process of emotional appeal followed by engagement and motivation is the method all successful corporate events all use to achieve their goal.
How to Utilize a Corporate Event Production Company for Your Next Event
A corporate event production company is instrumental in weaving together the entertainment elements that will transform your event into a dynamic and engaging performance. Using multimedia, transitions, and a storytelling-based approach, TalkingTree Creative will help you engage your audience on a fundamental level and motivate them to take action. Contact us today to learn more about how a corporate event production company can benefit your next event.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.