A new product roll-out is an exciting time for any business. This event is the culmination of years of hard work. From its inception as a concept, to market research and development, refinement, testing and marketing, many hands at the company will have touched this project. For it to have finally reached fruition is an accomplishment in and of itself, and speaks to the work ethic of your organization.
The product roll-out is a celebration of your efforts, but it is also the outside world’s first glimpse into what you’ve been working on for so long. Product roll-outs are attended by industry analysts, experts, journalists, and more. Your audience wants to know what it is you’re bringing to the table, and you want to present it to them in the best way possible. Your product is more than a product, it’s a story, and you have to tell that story in a way that connects with your audience on an emotional level in order for them to identify with and understand it. And this is where an independent producer comes in.
An independent producer looks at your product and asks questions. How will your product change the lives of those who use it? How does your product change the dynamic of the competition? What will end user gain by using this product that they won’t find anywhere else? The information the producer gathers is used to craft a narrative that will transform your product into its own entity with its own ethos. Once the product has this, it becomes approachable. Your audience can look at it, understand it, and identify with it. Now you have more than just a product, you have brand identity, and you’re on your way to gaining brand loyalty.
The product roll-out is the pivotal moment in a product’s life. An independent producer and corporate event production company can help you make the world’s first look at your product a success. Contact TalkingTree Creative today to learn more about producing a product roll-out in Baltimore and Washington, D.C.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.