Do you ever find yourself on a person or brand’s YouTube channel, scrolling through their hundreds of videos that have about a billion views and think to yourself, “How do they have so many good ideas?” “How can I come up with good YouTube video ideas?”
If you’re the person in charge of coming up with creative and original ideas for YouTube videos, you know the brainstorming part can be the hardest. Here are a few ways to come up with ideas for YouTube videos and successfully incorporate them into your video marketing strategy.
Everyone wants their video to stand out like a glimmer of hope in a sea of irrelevant trash. But how do you get there? What do you need to consider in order to arrive at your kick-ass idea? Below are three big questions to ask yourself when you’re stuck in bad idea quicksand and need a way out. Below are some suggestions to help guide your next brainstorming sesh:
You want to make great online video content. Use this outline to guide you toward a social video idea that works best for your brand and market:
1. Who’s my competition? Find out what your target demo wants to see by checking out audience reactions to your competition. Expand on what works, improve on what doesn’t.
2. Who is my audience? Put yourself in their shoes and think about the information they want. What are the most frequently asked questions that you can answer with your content? (It’s okay to actually ask your audience what they want to see, too.)
3. Quality beats quantity. This doesn’t necessarily mean production value. Make sure you’re providing something essential in each video. Have a goal in mind for each piece of video content and stick to it.
1: Who is My Competition?
Social media experts suggest researching competition and taking note of popular videos on their channels. What does your audience like to watch? What content performs the best? Use this information to your advantage and see how you can improve it. Using videos that are currently popular as inspiration for your videos, when done correctly, allows you to take advantage of the success of current trends and localize them to your niche market.
Imitation is a great way to start. Not copying, but taking inspiration from the tactics that work for your competitors and infusing it with your creative personality will help you make sure your content is on the right track.
2: Know Your Audience
When it comes to the content itself, creators should ask themselves plenty of questions when brainstorming for ideas. Put yourself in the audience’s shoes and ask the following questions:
- How will my audience react to this video?
- How does this compare to how I want them to react? If you want your audience to take action, include a call to action in the video like “Click here to sign the petition” or “click to contact us.”
- Is this idea consistent with other videos on my channel, and will it make a new viewer want to see more of my content? While it’s fine to experiment and try new things, try to find a way to weave a thread of consistency throughout your content (this can be with a recurring theme, message, or even aesthetic).
- Is it consistent with other content on my website and social media outlets?
Answering these questions will help you produce content that not only aligns with your business but aligns with your customers’ needs.
Recommended reading: The Role of YouTube in Your Digital Marketing Strategy
3: Aim for High-Quality Content
People use YouTube for a variety of reasons: for information, for education, and for entertainment. No matter what your video content is, it’s important to make sure it’s high-quality. One way to raise the level of quality is to make sure the video is to optimize the length and type of video to match the messaging and platform. Here are other questions to consider that can help you produce a top-notch video:
- What questions does your audience have that you can answer?
- What length of video would be best to tell the story?
- Will it use actual people to tell the story or some sort of animation?
- Will this be redistributed on other platforms? If so, you should consider ways you can cut shorter versions of the video to make them more appropriate for social media, your website, etc.
These are all critical questions to use in your brainstorming phase to produce the best video for your audience.
If you need more ideas, here’s a fun video about effective brainstorming techniques:
Editor’s Note: This post was originally published in 2013 and has been updated for accuracy and relevancy.
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Ready to bring your video ideas to life? Whether you want to produce a thirty-second video for Instagram or a longer how-to video for YouTube, we can support you from creation to distribution. Get in touch with us today about your next video project!