Do you ever find yourself on a person or brand’s YouTube channel, scrolling through their hundreds of videos that have about a billion views and think to yourself, “How the do they have so many good ideas? Where are my good ideas?” If you’re the person in charge of coming up with creative and original ideas for YouTube videos, you know the brainstorming part can be the hardest. Here are a few ways to come up with ideas for YouTube videos and successfully incorporate them into your video marketing strategy.
Everyone wants their video to stand out like a glimmer of hope in a sea of irrelevant trash. But how do you get there? What do you need to consider in order to arrive at your kick-ass idea? Below are three big questions to ask yourself when you’re stuck in bad idea quicksand and need a way out. Below are some suggestions to help guide your next brainstorming sesh:
You want to make great online video content, but ideas are hard. Use this outline to guide your brainstorm toward a social video idea that works best for your brand and market. 1. Who’s my competition? Find out what your target demo wants to see by checking out audience reactions to your competition. Expand on what works, improve on what doesn’t. 2. Who is my audience? Put yourself in their shoes and think about the information they want. What are the most frequently asked questions that you can answer with your content? (It’s okay to actually ask your audience what they want to see, too.) 3. Quality beats quantity. This doesn’t necessarily mean production value. Make sure you’re providing something essential in each video. Have a goal in mind for each piece of video content and stick to it.
Who is My Competition?
Social media experts suggest researching competition and taking note of popular videos on their channels. What does your audience like to watch? What content performs the best? Use this information to your advantage and see how you can improve it. Using videos that are currently popular as inspiration for your videos, when done correctly, allows you to take advantage of the success of current trends and localize them to your niche market.
Imitation is a great way to start. Not copying, but taking inspiration from the tactics that work for your competitors and infusing it with your creative personality will help you make sure your content is on the right track.
Video Brainstorm #2: Know Your Audience
When it comes to content itself, creators should ask themselves plenty of questions when brainstorming for ideas. Put yourself in the audience’s shoes. How would they react to this video? How does this compare to how I want them to react? Is this idea consistent with other videos on my channel, and will it make a new viewer want to further explore my channel? Is it consistent with other content on my website and social media outlets? Answering these questions will help you produce content that not only aligns with your business but aligns with your customers’ needs.
Recommended reading: The Role of YouTube in Your Digital Marketing Strategy
Video Brainstorm #3: Aim for High-Quality Content
People use YouTube for a variety of reasons: for information, for education, and for entertainment. No matter what your video content is, it’s important to make sure it’s high-quality. What questions does your audience have that you can answer? What length of video would be best to tell that story? Will it use actual people to tell the story or some sort of animation? And, finally, on what platform will this be used? These are all critical questions to use in your brainstorm phase to produce the best video for your audience.
If you need more ideas, here’s a fun video about effective brainstorming techniques:
Editor’s Note: This post was originally published in 2013 and has been updated for accuracy and relevancy.
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