Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from this shift in marketing. Instead of utilizing a cookie-cutter approach to designing your next event, think about how you can personalize your event by creating audience-centric content. This, above all, means making your content work… Read More
Posts Tagged ‘content creation’
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Brainstorming Ideas for YouTube Videos
Coming up with ideas for YouTube videos as a part of your company’s video marketing strategy isn’t always an easy task. There are several factors you have to take into account even before considering ideas for content. Everyone wants to make a video that stands out in order to garner attention, but this is easier said than done when your video, once uploaded, has to compete against a sea of other content on YouTube. A… Read More