Just how powerful is YouTube? Find out what role YouTube can play in your digital marketing strategy in our updated video marketing guide.
Posts Tagged ‘youtube marketing’
YouTube Marketing Mistakes
There are several keys to developing an online video marketing strategy. However, sometimes businesses place too much emphasis on certain strategies, while giving little thought to others. Consequentially, their videos don’t generate the interest they had hoped for. Lets talk about some marketing mistakes that are common in the YouTube sphere. Viral videos is a big buzzword, but the reality of the situation is that there is no real formula for making a video go… Read More
How Video Marketing Built an Entire Brand
When BH Cosmetics launched it’s first video marketing initiative in 2009, it was an online only retailer. Four years, 200,000 videos and 100 million views later, the cosmetics company is one of the main retailers in the lucrative 13 to 25 year old demographic, competing with industry giants like MAC cosmetics. Not only that, BH is looking to expand operations from the virtual world into the world of brick-and-mortar. So how did a small online… Read More
