The holiday season is a very special, magical time of year. But for kids unable to leave the hospital, it’s quite a different story. To bridge this gap, Honda has employed virtual reality to bring the enchantment of the holiday season directly to patients at Children’s Hospital of Orange County (CHOC). The automaker’s Candy Cane Lane virtual experience takes kids to a snow-covered neighborhood filled with sparkling holiday light displays. A Honda sleigh pulls the… Read More
Archive for December, 2016
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How Nostalgia Marketing is Impacting Event Trends
As the years go by, we all develop a certain fondness for days long past. “Nostalgia marketing” is the new buzzword for capturing the attention of millennial audiences. For example, in 2013 Microsoft released a video ad reintroducing Internet Explorer called, “Child of the ‘90s.” And earlier this year Adobe released a series of tutorial videos that paid homage to the beloved ‘80s painting guru, Bob Ross.
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4 Things You Shouldn’t Overlook When Picking an Event Venue
Choosing the right venue is perhaps one of the most important decisions you will make when putting together your event. Your event venue is dependent on a ton of critical planning information, such as the date of the event and your budget. But that’s not all there is to it. Here are a few of the most important factors you shouldn’t overlook when choosing an event venue.
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The Future of Content Marketing Is Video
If you hadn’t already noticed, video is taking the content marketing world by storm. Video is expected to account for 69% of all consumer internet traffic by 2017. So what makes video so successful? In addition to being naturally engaging, video offers small businesses a way to create content that is easy to digest. According to content marketing agency Axonn Media, 7 in 10 people view brands more positively after watching interesting video content from… Read More
