We’ve talked plenty in our blog about the popularity of online video as a powerful marketing tool. The dominance of YouTube along with the newfound popularity of other video platforms like Instagram and Vine for marketing are a testament to how much people enjoy and respond to video. You can read our blog on why videos are shared more than text (link) for more information on why text is out and videos are in. So… Read More
Archive for April, 2014
The Latest Trends for Online Video Marketing
The online video marketing landscape is constantly changing. In fact, it’s more like an ocean than a landscape, with new, innovative concepts and ideas floating to the top while older techniques, once thought to be tried-and-true, sink to the bottom. While we may not be able to predict the future, we can get a good idea of where online video marketing is headed by following the current. One thing’s for certain, online video marketing is,… Read More
Short Video Marketing: Vine vs. Instagram
It has never been a more exciting time to be engaged in online video marketing. YouTube may still be the largest hub of video marketing activity, but other platforms are putting their stamp on the online video marketing landscape, and both marketers and consumers are taking notice. Two of these platforms, Instagram and Vine, are making waves with their unique paradigms that force marketers to fundamentally change their approach to online video marketing. Companies… Read More
