Brands that are looking to get their content out to their target audience have a lot of options to choose from. Though traditional mediums such as print and television are declining, there is a massive opportunity to use the power and ubiquity of the internet, and specifically, that of online video, to get your branding message out there. Recently, studio webcasts are proving to be effective at engaging audiences for companies in a variety of… Read More
Posts Tagged ‘video’
Immersive experiences such as virtual reality have been gaining steam in the marketing realm lately and it’s not hard to see why. Audiences are hungry for quality content that fully appeals to their senses and marketers are looking for fresh, creative ways to deliver that content to them. Another method companies are using to engage their audience is through immersive 360 video experiences. How can an immersive 360 video benefit your business?
With all of the access and availability to cheap video equipment and video programs such as iMovie, FinalCut, and online video editing programs such as Animoto, many companies are attempting to make and produce their own video content. While there are a lot of inexpensive options out there, using those options does not guarantee a good or even usable final product. Many of these video editing programs have steep learning curves and are not as… Read More
If used correctly, a video can bring your website to life. In fact, videos are considered to be one of the best communication methods. It is much easier to understand something once it is visualized instead of reading words on a screen. Additionally, a video excites your senses; it engages your eyes and ears to understand a message. Why Video is a Good Idea If it the product doesn’t already exist, you can bring it… Read More