What is experiential marketing and how can you apply it to your brand? Learn how to apply experiential marketing strategies to your business in our updated blog post.
Posts Tagged ‘experiential marketing’
We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More
Is your brand doing everything it can to target and capture the hearts and minds of millennial attendees at your B2B events? Many marketers understand how critical the millennial market is in the B2C realm, but with millennials now comprising a full third of the total workforce, the B2B space has a lot of potential for brands who recognize it. Event marketers are beginning to formulate plans tailored to the unique ways millennials engage with… Read More