Augmented reality is nothing new, but augmented reality in the pockets of every iPhone 8 owner in the country certainly is! With Apple’s newest iPhone model, they are promising to revolutionize the marketing world and make augmented reality a potent tool for your business. How can augmented reality work for you?
Posts Tagged ‘augmented reality’
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops. It can be used to realize just about any idea from creating big visuals to providing useful information to your event attendees. Three production trends, in particular, have really taken off so far this year.
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new forecast by market researcher IDC, spending on AR and VR worldwide is projected to more than double this year from $6.1 billion to $13.9 billion! Companies and event planners are already beginning to make more… Read More