When it comes to startup marketing tactics, the digital landscape is stuffed. Everyone and their mother is already marketing on social media and other digital outlets, so it’s tough to stand out from the crowd.
Luckily, the tides are changing. As the market leans toward millennials, the average consumer values live events and experiences over their digital counterparts.
Your go-to marketing strategy for startups
The live event scene is the go-to marketing strategy for the modern successful marketing professional. A 2018 event trends study reveals that most senior-level marketers consider live events the “single most effective marketing channel” over email, digital ads, and content marketing.
The bottom line is that digital efforts just can’t measure up against the emotional impact of an in-person experience. If you want to establish your startup and stand out, put your brand in front of your audience – not just behind a screen.
Market your startup in person
The idea that live events are old-fashioned…is old-fashioned.
Think about the last time you were with your people – you know, your best friends, your actual soulmates. Did you find yourself thinking, “Wow, this would be so much more meaningful and fulfilling if we were on a 4-way phone call or DMing on twitter”?
Just because the digital world offers social outlets doesn’t mean they will ever outweigh good-old facetime. Studies continue to tell us that as our world becomes increasingly digital, people place more and more emphasis on person-to-person interaction. So it seems that as long as humans continue to run the world, human connection will never go out of style.
Escape the crowded digital space
Perhaps its the overwhelming hum of digital marketing that makes events more palatable to the modern consumer. It can feel futile trying to establish your startup in a space as saturated as the digital marketing scene.
Events are a breath of fresh air in a smoggy digital atmosphere. Go where digital marketing can’t go, and deliver memorable experiences to your potential customers, clients, or donors.
Startup marketing simplified
Events are a great place to collect valuable information about your audience. And collecting that kind of data has never been easier. You can use event marketing tools to track ROI or stay on budget.
As live events grow in popularity and demand, more tools are available to event planners. Event planning is simplified and streamlined with digital services that automate ticketing, track leads and conversions, and more.
A savvy event planner will utilize the available tools to better understand their target demographic and tailor their event to potential customers.
A 2017 study predicted the fast growth of personalization in the event industry. Most event attendees expect some level of personalized interaction. One way to capitalize on this trend is to collect data from attendees and use it to tailor your experience to the individual attendee. For example, capture information about attendees’ interests from a registration app at the start of the event, and send automated push notifications for speakers and sessions that correspond to the data collected at registration.
Elevate your startup marketing efforts
Grow your startup marketing efforts with live events. Reach out to us today to see what kind of event magic we can make together!