You spend a lot of time, effort, and budget into making your corporate video the best that it can be. And after all of that hard work, it is really exciting to see your video go live and garner great engagement from your target audience. But do you have a plan in place to make the most out of your creation? The most successful marketing professionals put their content to work for them by maximizing… Read More
Archive for January, 2018
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Video Production Statistics from 2017 that You Need to Know
2017 was a banner year for online video as we saw more and more companies shift marketing resources to this new trend. Great video production has become a must-have as marketers have recognized the potential for online video to engage their target audiences more deeply than other branding mediums. Recently, Demo Duck published the results of a survey that aimed to take a closer look at how professionals are creating and using online video. These… Read More
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4 Strategies for Capturing The Attention of Next-Gen Attendees of Events
The average age of attendees at corporate events is trending downward as more next-gen attendees flood the labor force. Next-gen attendees have much different values than we are accustomed to, but this fact represents a big opportunity for brands who recognize it and adapt their event planning strategies to try and capture their attention. Looking for ways to do so for your brand? Here are four related strategies to implement as you start planning your… Read More
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3 Technologies Set to Revolutionize Events in 2018
Every new year brings excitement in the event industry. Technology continues to evolve as new challenges are identified and the needs of attendees are addressed. However, there’s something particularly exciting about the potential for 2018. VR and AR tech is advancing rapidly and being implemented in innovative ways. In addition, other technologies are exploding onto the scene and are set to make us rethink the way we approach events in the coming year. Here are… Read More
