Event planners know how important it is to get your audience engaged in every way possible. It is the hallmark of a successful event planning strategy. Technology plays an important role in achieving this – everything from creating engaging websites and apps to including games and giveaways during the event. Video has been the preferred style of communication for today’s young tech-savvy event attendees. According to studies, millennials are watching 53% more online video today… Read More
Archive for January, 2017
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Tips for Planning a Product Launch Event
With the new year upon us, companies are putting the final touches on their new products which they will be releasing in the near future. Whenever a company announces a new product, they don’t just ship the products to retail stores. They look to event planners to help them develop and market a product launch event that helps them formally tell an important group of people about the product. While developing a new product can… Read More
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What a Producer Can Offer Event Planners Over Traditional AV Companies
Putting on a good show is no easy task, especially with the proliferation of powerful new technology and equipment in recent years. There are many moving parts and personalities that need to be seamlessly brought together to create a truly dynamic and successful event. Often event planners will hire an AV company to assist with the display of sound, lighting and visuals. While there’s nothing inherently wrong with this approach, many event planners would stand… Read More
