Although employee appreciation events are typically born of good intentions, all too often they end up as boring, awkward ceremonies that just feel like a waste of time. Between planning committees and disconnects in company culture, it’s not hard to imagine how things could go wrong. But it doesn’t have to be that way, and a good employee appreciation event can be a wise investment for your company. According to Forbes magazine, companies that actively… Read More
Archive for September, 2016
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4 Reasons Why Events are Your Most Important Marketing Tool
According to The Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, 75% of B2B marketers listed “in-person events” as their top marketing tactic, above even blogging and social media. That makes “in-person events” as rated the most effective tactic for six consecutive years, and up 6% from last year. The event-marking trend is clearly an effective strategy that isn’t bucking anytime soon, and it shouldn’t be surprising. Real-life experiences are more engaging and can shape… Read More
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How 360 Video Makes Storytelling Personal
Evidence suggests that videos shot in 360° are both more engaging and more memorable. When video is filmed from all angles, the viewer can see in front, behind and all around. This enables your audience to have a moment in which they can live vicariously through the eyes of your story’s protagonist, thus creating a stronger connection between the viewer and the story.
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What Makes Higher Speaker Fees Worth Your Investment?
Corporations and associations already invest tons of money into their meetings and conventions. Things like food, travel, decor, hotels, and lost man hours can add up quickly. But while expensive catering might make sure the food tastes great, putting your dollars towards a quality speaker can have a much greater impact on the success of your event as a whole. Even if the rest of your event is completely average, a good speaker might be… Read More
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How Your Keynote Speaker Can Make or Break Your Event
A good keynote speech is like the first paragraph of a novel–it sets the overall tone and context for your entire event. If your keynote speaker fails to capture the imaginations of your audience, they will quickly lose interest and seek entertainment from somewhere else. Here are a few things you should consider when choosing a keynote speaker for your next event.