Producing a corporate event means managing a lot of moving parts – from the venue to the production team, and from the speakers/presenters to the attendees and special guests. Amidst those competing priorities, most event planners also arrange to have some or all of the event captured on video. It certainly seems to make sense to record a major event for posterity. Besides archiving value, what can you do to leverage your event videos for… Read More
Archive for April, 2015
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Using Short Format Video to Build Customer Engagement
Everyone knows that video is one of the most powerful tools in business communication, and that its role in marketing is growing exponentially. This raises a question, though: How, exactly, should we go about using video to take advantage of these trends and communicate more effectively? One key is to use short format (or short form) video, which usually involves creating clips that range from 30 seconds to 3 minutes. Shorter videos can be easier… Read More
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Venue Dos & Don'ts: Tips for Venue Management in Event Production
Effective corporate event production is an intricate and intense process, one that easily overwhelms many planners and organizers. Between technical requirements, production logistics, event promotion and the actual content of the program, there are hundreds (if not thousands) of issues and items to track and maintain. As a result, even the most seasoned event planners are eager for a shortcut here and a “one less worry” there. One area in which this often takes place… Read More
