Video is a powerful resource that you can harness in many different ways to drive the growth of your business. The key is to view video as a dynamic and flexible tool that you can use, rather than as a static, standalone thing that you create. Here are three ways you can get to the next level in creating videos with impact for your business: 1. Change the head that’s talking. So many business and… Read More
Archive for March, 2015
You’ve been planning and executing successful events for your company, association or nonprofit for years, and you feel like you’ve pretty much got the key priorities nailed down. Years of learning the hard way have taught you to be prepared for just about anything. Still, there are things that can go wrong – and it’s easy to forget some of them or accidentally ignore others.
Planning and producing a live event can be an all-consuming task, with issues like venue selection, catering and guest travel and ticketing often dominating a majority of the process. Unfortunately, this means that one key element often gets forgotten amidst the logistics and coordination: the quality and impact of the event itself. Video is one of the most powerful tools available that can take an event from ordinary to extraordinary, but for many event planners… Read More
One of the first steps most meeting and event planners undertake when preparing for their next corporate event is to select and book the venue. Selecting the right venue is essential to the style and essence of your event’s overall experience. Unfortunately, those same meeting and event planners often skip the next step: partnering with the right event production company. When you’ve selected your venue and you’re in final negotiations with their meeting sales team,… Read More